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★ Classes 12-13 - BE - Fall 2020

Quiz by Phil Stilwell

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27 questions
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  • Q1
    We need to conduct more market __________ .
    segment
    share
    research
    promote
    30s
  • Q2
    Wealthy women are an important market __________ .
    research
    segment
    share
    forecast
    30s
  • Q3
    We need to increase our market __________ .
    share
    agency
    range
    behavior
    30s
  • Q4
    We should study consumer __________ .
    range
    agency
    behavior
    share
    30s
  • Q5
    Our consumer __________ is a woman in her early 30s.
    lifecycle
    promotion
    profile
    range
    30s
  • Q6
    Our product __________ is quite diverse.
    range
    gender
    profile
    share
    30s
  • Q7
    The product __________ failed due to poor planning.
    launch
    agency
    age
    profile
    30s
  • Q8
    The advertising __________ targeted wealthy women.
    campaign
    segment
    gender
    profile
    30s
  • Q9
    We'd like to take our brand __________ and open a store in Omotesando.
    upmarket
    saturated
    targeting
    overstocking
    30s
  • Q10
    The company failed to __________ the Saudi market.
    penetrate
    range
    rebrand
    mix
    30s
  • Q11
    When an employee is given a raise, he or she has a larger __________ .
    market forecast
    disposable income
    lifecycle
    product range
    30s
  • Q12
    Which group do you __________ ?
    belonging
    belong for
    belong to
    belong
    30s
  • Q13
    Which wines do you __________ ?
    prefer
    preferring
    preference
    preferred
    30s
  • Q14
    How __________ do you drink wine?
    strong
    often
    many
    soon
    30s
  • Q15
    How much do you usually __________ a bottle of wine?
    pay by
    pay on
    spend on
    spend for
    30s

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