In email marketing, the (the consumer / advertiser) sends email to potential clients.

In (search engine marketing / email marketing) banners and other types of advertisements appear on websites like https://www.google.com/search?q=google.com, yahoo.com, etc.

In social media marketing, (advertisers / advertisements) show up on social networks such as Facebook, twitter, etc.

Compared to online marketing, traditional marketing strategies are (expensive / inexpensive).

(Online marketing / traditional marketing) involves printing or producing promotional materials and distributing them to the target audience.

Through online marketing, an advertiser can create the (promotional materials / consumers  products) anywhere—even at the convenience of his or her home.

Through online marketing, consumer may (sell / research and purchase / report or ignore) products and services at their leisure.

Online marketing promotes direct interaction between the advertiser and (the product and services / the consumers / the internet).

An online advertisement can be (bought / printed / published) for the whole world to see.

Through online marketing, the time spent in producing physical promotional materials, delivering them to the audience, and even getting feedback is (doubled/ spent / reduced)