Which of thefollowing is NOT a definition of Marketing?

It includes factors that could differentiate products manufactured by one company over those manufactured by others with the same core or generic function.

Which of the following statement best describes the word “Branding”?

It is one of the major attributes of Marketing Services that no service can render the same service exactly the same way every single time.

It is one of the major attributes of Marketing Services that the service provider must be present in each and every time the service is provided

It is one of the traditional approach to marketing which emphasizes aggressive selling and promotional efforts.

It is one of the traditional approaches to marketing that assumes that customers prefer products that are inexpensive, affordable, and widely available.

It is defined as the group of individual or organizational customers who have both the willingness and financial capability to purchase a particular product or service.

It refers to the total demand for all brands of a particular product or service.  It is sometimes referred to as total industry demand.

It is defined as the number of people of aparticular market at present that would actually purchase the product orservice offered.

It is the measure of how well customer expectations from a purchased product or service have been met.

It refers to the total satisfaction consumers can receive from the consumption of a product or service.

It is one of the contemporary approach to marketing that considers the needs of both the customer and the product offered. 

It is one of the contemporary approach to marketing which goesfurther to include considerations that protect the customer’s well-being andinterests, as well as the interests of the environment and society.

It is the process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction, thus ensuring brand loyalty.

It is a feeling of strong support for someone or something.

It is the process of ensuring customer satisfaction with a product or service.

It is one of the three categories of marketing strategy development in Strategic marketing which seeks to achieve superior product attributes and features that are different from industry competitors.

It is one of the three categories of marketing strategy development in Strategic marketing in which the strategy is primarily for achieving low-cost leadership among industry competitors.

It is sequential series of marketing activities.

Which of the following is NOT a definition ofMarketing Research?

These include individuals and/or households who purchase products and services for personal consumption.

It is one of the consumer buying roles where the person makes the actual purchase.

It is one of the consumer buying roles where the person initially suggests buying a particular product or service.

It is one of the organizational buying roles where parties are empowered to make the purchase decision.

It is one of the organizational buying roles where high-level management oversees and grant final purchase decision.

It is the process by which people translate sensory impressions into a coherent and unified view of the world around them.

It is defined as a manner of living that reflects a person’s values and attitudes.

It is one of the organizational markets where entities buy goods and services in order to resell them at a profit.

It is one of the organizational markets where business organizations purchase goods and services.

It is the process of dividing the market into homogeneous parts or groups.

Which of the following statements is the reason why market segmentation is important?

It is one of the major variables of market segmentation which refers to the general characteristics of the population.

It is one of the major variables of market segmentation where variables represent the psychological profile of consumers.

It is defined as its most probable and most logical consumers, and may likewise be its heaviest consumers.

It is one of the elements of an ideal target market where the selected target market must be large enough in terms of quantity and/ or total consumption capability.

It is one of the elements of ideal target market where the selected target market must react similarly to specific marketing stimuli.

It is one of the elements of an ideal target market where the selected target market must have the financial means to afford the purchase price of the product/ service.

It is the process of communicating the image of a brand into the minds of consumers.

A brand must select a position that is not currently occupied by another brand. 

It is defined as the sale of goods/services to the final customer for his personal consumption. Typical examples are drugstores, sari-sari stores, restaurants, movie houses, convenience stores and supermarkets.

It is defined as any paid and public presentation of products, services, or ideas, by an identified sponsor through a medium. The most common objectives are to build awareness, inform, persuade and to remind.

It refers to the general characteristics of the population. Examples of this are gender, income classes, age, educational attainment, etc.

The following are included in the 4Ps of the marketing mix EXCEPT

It is the process of ensuring customer satisfaction with a product or service.

Which is NOT included as some of the more popular customer service practices in the Philippines?

They provide raw materials, utilities, labor, and equipment.

It is defined as a manner of living that reflects a person’s values and attitudes.

Which of the following needs identified by Abraham Maslow belong to hunger, thirst, and sex?

It refers to individual differences characteristics patterns of thinking, feeling, and behaving.