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50 questions
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  • Q1

    Which of thefollowing is NOT a definition of Marketing?

    C. It is the study of the relations between people during the production, distribution and consumption of wealth in human society.

    B. It is a form of communicating or promoting the value of a product, service, or brand to the consumers.

    D. None of the above

    A. It is the LIFEBLOOD of a business.

    30s
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  • Q2

    It includes factors that could differentiate products manufactured by one company over those manufactured by others with the same core or generic function.

    A. Augmented products

    D. Informal products

    C. Formal products

    B. Core or generic products

    30s
  • Q3

    Which of the following statement best describes the word “Branding”?

    A.  It provides a product or service a unique distinguishing name, logo, symbol, or image which is used to differentiate it from other similar products or services.

    D. None of the above

    C. Both A & B

    B. It is the ability of the manufacturers to successfully distinguish their product from one competitor.

    30s
  • Q4

    It is one of the major attributes of Marketing Services that no service can render the same service exactly the same way every single time.

    B. Intangibility

    A. Inseparability

    D. Variability

    C. Perishability

    30s
  • Q5

    It is one of the major attributes of Marketing Services that the service provider must be present in each and every time the service is provided

    C. Perishability

    B. Intangibility

    D. Variability

    A. Inseparability

    30s
  • Q6

    It is one of the traditional approach to marketing which emphasizes aggressive selling and promotional efforts.

    D. The Selling Concept

    B. The Product Concept

    A. The Consumer concept

    C. The Production Concept

    30s
  • Q7

    It is one of the traditional approaches to marketing that assumes that customers prefer products that are inexpensive, affordable, and widely available.

    C. The ProductionConcept

    D. The SellingConcept

    A. The Consumer concept

    B. The Product Concept

    30s
  • Q8

    It is defined as the group of individual or organizational customers who have both the willingness and financial capability to purchase a particular product or service.

    B. Corporation

    A. Class

    D. Organization

    C. Market

    30s
  • Q9

    It refers to the total demand for all brands of a particular product or service.  It is sometimes referred to as total industry demand.

    C. Primary Demand

    B. Latent Demand

    A. Current Demand

    D. Selective Demand

    30s
  • Q10

    It is defined as the number of people of aparticular market at present that would actually purchase the product orservice offered.

    D. Selective Demand

    A. Current Demand

    C. Primary Demand

    B. Latent Demand

    30s
  • Q11

    It is the measure of how well customer expectations from a purchased product or service have been met.

    B. Satisfaction

    C. Utility

    D. Value

    A. Customer-perceived value

    30s
  • Q12

    It refers to the total satisfaction consumers can receive from the consumption of a product or service.

    C. Utility 

    A. Customer-perceived value

    D. Value

    B. Satisfaction

    30s
  • Q13

    It is one of the contemporary approach to marketing that considers the needs of both the customer and the product offered. 

    D. The Relationship Marketing concept

    A. The Marketing concept  

    B. The Social Marketing concept      

    C. The Societal Marketing concept

    30s
  • Q14

    It is one of the contemporary approach to marketing which goesfurther to include considerations that protect the customer’s well-being andinterests, as well as the interests of the environment and society.

    A. The Marketing concept

    D. The Relationship Marketing concept

    C. The Societal Marketing concept

    B. The Social Marketing concept

    30s
  • Q15

    It is the process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction, thus ensuring brand loyalty.

    D. Loyalty

    B. Social Marketing

    A. Goodwill

    C. Relationship Marketing  

    30s

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