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12 STEM 1 - Marketing Mix

Quiz by Ms Arenas

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15 questions
Show answers
  • Q1

    It refers to activities a company undertakes to promote the buying or selling of a product or service.

    Users re-arrange answers into correct order
    Jumble
    30s
  • Q2

    It is a business' overall game plan for reaching prospective consumers and turning them into customers of their products or services

    Users re-arrange answers into correct order
    Jumble
    30s
  • Q3

    The following are included in the 4 core Ps of marketing mix except:

    Packaging

    Place

    Price

    Product

    30s
  • Q4

    Which of the following does not belong to the three product levels of Kotler?

    Physical Characteristics

    Core Benefits

    Marketing Tactics

    Augmented Product

    30s
  • Q5

    The __________ product include things such as warranty and customer service.

    Users re-arrange answers into correct order
    Jumble
    30s
  • Q6

    In what stage does a product's life cycle typically end?

    Users enter free text
    Type an Answer
    30s
  • Q7

    In this stage of the product life cycle, product is at its peak therefore sales are more stable and consistent.

    Users enter free text
    Type an Answer
    30s
  • Q8

    Website user experience, delivery methods and service, and after care fall under what component of the marketing mix?

    Users enter free text
    Type an Answer
    30s
  • Q9

    It is the way customers see, think and talk about your company.

    Users re-arrange answers into correct order
    Jumble
    30s
  • Q10

    It is defined as any form of paid communication or promotion for product, service and idea.

    Users re-arrange answers into correct order
    Jumble
    30s
  • Q11

    Consumer discounts are marketing activities executed between manufacturers and retailers.

    false
    true
    True or False
    30s
  • Q12

    It is a person or organization that buys goods or services from an establishment.

    Users re-arrange answers into correct order
    Jumble
    30s
  • Q13

    A psychological principle that involves how people evaluate price points when making decisions about purchases.

    anchoring

    lifestyle inflation

    instant gratification

    scarcity principle

    30s
  • Q14

    It refers to an increase in spending when an individual's income goes up.

    Users enter free text
    Type an Answer
    30s
  • Q15

    These costs that vary depending on the company's needs and usage during the production process.

    variable costs

    fixed costs

    operating costs

    overhead costs

    30s

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