12 STEM 1 - Marketing Mix

It refers to activities a company undertakes to promote the buying or selling of a product or service.

It is a business' overall game plan for reaching prospective consumers and turning them into customers of their products or services

The following are included in the 4 core Ps of marketing mix except:

Which of the following does not belong to the three product levels of Kotler?

The __________ product include things such as warranty and customer service.

In what stage does a product's life cycle typically end?

In this stage of the product life cycle, product is at its peak therefore sales are more stable and consistent.

Website user experience, delivery methods and service, and after care fall under what component of the marketing mix?

It is the way customers see, think and talk about your company.

It is defined as any form of paid communication or promotion for product, service and idea.

Consumer discounts are marketing activities executed between manufacturers and retailers.

It is a person or organization that buys goods or services from an establishment.

A psychological principle that involves how people evaluate price points when making decisions about purchases.

It refers to an increase in spending when an individual's income goes up.

These costs that vary depending on the company's needs and usage during the production process.