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Q 1/19
Score 0
It is a promotion of a product
and service that can be seen
in various forms of media,
such as print, television, and
radio to attract interest,
encourage engagement, and
generate sales.
30
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Q 2/19
Score 0
It refers to the use of a
variety of communication
techniques that create an
emotional appeal to accept
a particular belief or
opinion, to adopt a certain
behavior or to perform a
particular action.
30
Users enter free text
19 questions
Q.
It is a promotion of a product
and service that can be seen
in various forms of media,
such as print, television, and
radio to attract interest,
encourage engagement, and
generate sales.
1
30 sec
Q.
It refers to the use of a
variety of communication
techniques that create an
emotional appeal to accept
a particular belief or
opinion, to adopt a certain
behavior or to perform a
particular action.
2
30 sec
Q.
The advertisement uses wellknown figure or celebrity who makes claims about the
product or service.
3
30 sec
Q.
When some respected
celebrity claims that an idea
or product is good (or
bad). This technique is used
to convince us without
examining the facts more
carefully.
4
30 sec
Q.
The advertisement
makes a claim that
everyone else is
using the product or
service and that
anyone who does
not use it is missing
out.
5
30 sec
Q.
The advertisement
uses ordinary people
to give the impression
that the product or
service is intended
for all regardless of
social status.
6
30 sec
Q.
The advertisement makes
claims of only good things
about the product or
service as though it is
flawless.
7
30 sec
Q.
The advertiser intentionally
removes any information
that may damage their
image and only put the
information which will bait
a person into the trap.
8
30 sec
Q.
The advertisement uses a symbol of respect or reverence to convey credibility or authority.
9
30 sec
Q.
The effort to transfer
approval of something
you respect and
approve of to another
something that the
advertiser wants to you
to approve of
10
30 sec
Q.
The advertisement uses
words and expressions
with negative connotations,
often to describe the
products or service of
competitors.
11
30 sec
Q.
This propaganda is
based on putting the other
party down.
12
30 sec
Q.
he advertisement gives
a warning of what can
happen if the product
or service is not used,
which gives the audience
a sense of fear
13
30 sec
Q.
Warns the audience that
disaster will result if
they do not follow a
particular course of
action
14
30 sec
Q.
The advertisement uses words and expressions with positive connotations to describe the product or
service.
15
30 sec
Q.
This technique uses positive
words to influence a
person’s buying decision.
16
30 sec
Q.
The advertisement shows
an association of the
product or service to
superiority in social
status or intellect.
17
30 sec
Q.
Persuades a consumer to
purchase a product or
service by convincing
him or her that the
purchase will elevate
their status.
18
30 sec
Q.
The advertisement
uses a short phrase
that can easily be
recalled and that
everyone can
immediately
associate with a
particular brand.
