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15. Primary Research Methods - R093: Creative iMedia in the Media Industry

Quiz by Keezir Ali

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10 questions
Show answers
  • Q1
    What is a primary advantage of focus groups in research?
    They gather quantitative data easily.
    They are the quickest way to gather data.
    They require no participant interaction.
    Respondents can build on each other's answers.
    30s
  • Q2
    What is a disadvantage of conducting interviews?
    They are quick to conduct.
    They are not cost-effective for gathering large amounts of data.
    They do not allow for follow-up questions.
    They always produce quantitative data.
    30s
  • Q3
    What type of data do focus groups primarily produce?
    Statistical data.
    Qualitative data.
    Digital data.
    Quantitative data.
    30s
  • Q4
    Which research method is best for gathering information from a large group quickly?
    Interviews.
    Focus groups.
    Questionnaires.
    Online surveys.
    30s
  • Q5
    What is a potential disadvantage of online surveys?
    They are always completed quickly.
    They require no technology to distribute.
    They provide all participants with equal opinions.
    They may not reach participants without internet access.
    30s
  • Q6
    What is a key feature of questionnaires?
    They focus on group dynamics.
    They require face-to-face interaction.
    Every respondent answers the same questions.
    They always include open-ended questions.
    30s
  • Q7
    Which method allows for immediate follow-up questions?
    Online surveys.
    Questionnaires.
    Focus groups.
    Interviews.
    30s
  • Q8
    What is one disadvantage of focus groups mentioned?
    They require a specialized software.
    They are always conducted in person.
    Respondents can influence each other's answers.
    They can only collect quantitative data.
    30s
  • Q9
    What is a major advantage of online surveys?
    They guarantee high participation rates.
    They provide qualitative data only.
    They require no preparation.
    They can gather data from a large number of participants efficiently.
    30s
  • Q10
    What can poorly worded questions in a questionnaire lead to?
    More honest responses.
    Higher response rates.
    Bias in the results.
    Easier analysis of data.
    30s

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