1st Quarter Exam in Principles of Marketing
Quiz by Edna Cruz
Feel free to use or edit a copy
includes Teacher and Student dashboards
Measure skillsfrom any curriculum
Tag the questions with any skills you have. Your dashboard will track each student's mastery of each skill.
- edit the questions
- save a copy for later
- start a class game
- automatically assign follow-up activities based on students’ scores
- assign as homework
- share a link with colleagues
- print as a bubble sheet
- Q1
It includes individuals and/or households who purchase products and services for personal consumption.
Wholesaler
Intermediaries
Organizational markets
Consumer markets
30s - Q2
Which of the following steps is categorized under Organizational Buying Process?
Information search
Problem recognition
Determine specifications (general)
Evaluation of alternatives
30s - Q3
Which of the following steps is categorized under Consumer Buying Process?
purchase decision
Need recognition
selection
search
30s - Q4
These people suggest purchasing a product.
Initiators
Users
Influencers
Deciders
30s - Q5
It is defined as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers and society at large.
Marketing plan
Marketing
Marketing research
Marketing inputs
30s - Q6
Which of the following approaches to marketing strategies is more focused on consumers?
Contemporary
Traditional
business
Market
30s - Q7
It means the customer is trying to remember only positive things that reinforce their attitudes and beliefs.
Selective Distortion
Selective Attention
Selective Retention
Selective brand
30s - Q8
These are individuals and companies who purchase goods and services for some use other than personal consumption.
Consumer markets
Wholesaler
Intermediaries
Organizational markets
30s - Q9
Which among the types of the organizational market is not included in the list?
Industries
Reseller
Government
Consumer
30s - Q10
There are 3 types of Organizational Buying Decisions EXCEPT for_______.
Straight Rebuy
Modified Rebuy
New Task
Middle Rebuy
30s - Q11
It is the process of dividing the market into homogeneous parts or groups.
Market positioning
Market segmentation
Marketing strategy
Target market
30s - Q12
Which is NOT the type of market segmentation?
cultural
Behavioral
psychographic
Demographic
30s - Q13
It pertains to where the population is located.
geographic
psychographic
behavioral
Demographic
30s - Q14
It pertains to the general characteristics of the population such as age, education, income, family size, race, and more.
geographic
psychographic
Demographic
behavioral
30s - Q15
It refers to a group of potential customers to whom a company wants to sell its products and services.
Market positioning
Market segmentation
Target market
complex market
30s