It includes individuals and/or households who purchase products and services for personal consumption.

Which of the following steps is categorized under Organizational Buying Process?  

Which of the following steps is categorized under Consumer Buying Process? 

These people suggest purchasing a product.  

It is defined as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers and society at large.

Which of the following approaches to marketing strategies is more focused on consumers?

It means the customer is trying to remember only positive things that reinforce their attitudes and beliefs.

These are individuals and companies who purchase goods and services for some use other than personal consumption.

Which among the types of the organizational market is not included in the list?

There are 3 types of Organizational Buying Decisions EXCEPT for_______.

It is the process of dividing the market into homogeneous parts or groups.

Which is NOT the type of market segmentation?

It pertains to where the population is located.

It pertains to the general characteristics of the population such as age, education, income, family size, race, and more.

It refers to a group of potential customers to whom a company wants to sell its products and services.

It is the process of communicating the image of a brand into the minds of consumers.

The following are possible dimensions for the axes of a perceptual map EXCEPT for ______.  

The criteria below are considered in identifying the attributes or benefits of every market position to be promoted EXCEPT for _____.

It involves the identification of a competitive brand’s position using two variable or axes.

Which concept of traditional approaches is best suited to customers who prefer products that are inexpensive, affordable, and widely available?

Which concept is best to protect the environment and society and the customer’s interest and well-being?

It is the process of ensuring customer satisfaction with a product or service.

It is a form of marketing that focuses on customer retention and satisfaction.   

Which is NOT included in the form of customer service?

If the customer is frustrated, it’s crucial to show empathy.

All customers will inform you that they are not satisfied.

Satisfied customers are loyal customers and they will tell to others the benefits of your products and services.

They are the ones who provide inputs to the business like raw materials, equipment, and so on.  

Which part of marketing strategy subcategories is stated when Pizza Hut bought certain shares to increase control over its competitor like Shakey’s?

This involves introducing new but related products or services.

This is the action or process of selling off subsidiary business interests or investments.

This includes forces that are internal to the company or those that are relevant to the operation.

This type of research uses only a small number of respondents and the results are not reflective of the general population.  

The number of respondents is relatively large and randomly selected and the results are generally reflective of the population. 

This is a type of Non-probability sampling when the researcher arbitrarily selects relatives, friends, and/or classmates, etc. to be given survey questionnaires.

This is a sampling method where the survey population is divided into subgroups each of which represents the entire survey population.

This is the last step in the marketing research process.

These types of questions are used in survey questionnaires EXCEPT________.

This refers to a group of potential customers to whom a company wants to sell its products or services.

This is the process of dividing the market into homogeneous parts or groups.

These are groups of people who were born between 1965 to 1980 or ages 42 to 57 years old.

These are groups of people who were born between 1946 to 1964 or ages 58 to 76 years old.

This is the process of communicating the image of a brand into the minds of consumers.

Which statement does not correspond to the dynamics of marketing principles?

Customer relations is also called __________.

Which is the most powerful word or phrase that supports interaction with customers?

Which statement best pertains to marketing strategy?

These people control the flow of information to and from the decision-making unit.

Lifestyle, personality traits, values, opinions and interests of consumers are elements of __________ segmentation.

A strategy wherein the company provides products that the consumers want at a price that is lower than competing products available in the marketplace.