2.8 More Companies Market Directly to Kids
Quiz by Janette Salinas
Feel free to use or edit a copy
includes Teacher and Student dashboards
Measure skillsfrom any curriculum
Tag the questions with any skills you have. Your dashboard will track each student's mastery of each skill.
- edit the questions
- save a copy for later
- start a class game
- view complete results in the Gradebook and Mastery Dashboards
- automatically assign follow-up activities based on students’ scores
- assign as homework
- share a link with colleagues
- print as a bubble sheet
Our brand new solo games combine with your quiz, on the same screen
Correct quiz answers unlock more play!
- Q1
What is a "focus group"?
a large demographic
a pizza party
a sample of a population
a group of kids
30s - Q2
What is a "market research group"?
a group that investigates what children like
a group who studies marketing at universities and schools
a group that helps companies understand their target markets
a group that motivates researchers to find new markets
30s - Q3
According to paragraph 4, what are most children NOT concerned with?
Getting served quickly in restaurants and having nice seats
Having high brows and chocolates everywhere they go
Entertainment when traveling
Clean and comfortable hotel rooms
30s - Q4
What does the phrase "a decade away from buying their own cars" indicate about the children in the focus group?
they probably need to save up enough money to buy a car
they will definitely buy a car in ten years
they are too young to buy a car
30s - Q5
What does the phrase "brand awareness is keen" mean in the context of paragraph 7?
the children know many brands
children love many brands
adults make children aware of many brands
the pre-teens are loyal to many brands
30s - Q6
What does the phrase "markets are motivated by research" indicate about markets?
Markets decide who they market to according to research
Markets find motivation to keep selling to researchers
30s - Q7
Associating an item with a brand is an example of...
brand appearance
brand association
brand availability
brand awareness
30s - Q8
What does "generic" mean, as used in the text?
generally good
gendered
without a brand
branded
30s - Q9
Why are companies eager to expose their logos to as many young people as possible?
to encourage market research
to stick with them for a long time
to allow them to play with toys
to build loyalty
30s - Q10
Why does the text say that "kids have more market potential than any other group"?
they only spend money on videogames and toys
they restrict how their parents spend their money
they participate in the choice of family vacation spot
they will grow up and become consumers
30s - Q11
What is a retailer?
someone who sells to businesses
someone who sells directly to consumers
30s - Q12
What do educators gain from free field trips?
they invest in education and future customers
children will learn in a hands-on environment
teachers and parents will be loyal to the brand
they expand the locations where they have branches
30s - Q13
What do businesses gain from providing free field trips?
teachers and parents will be loyal to the brand
they invest in education and future customers
children will learn in a hands-on environment
they expand the locations where they have branches
30s - Q14
What is the most likely audience for this text?
teachers
students
parents
general public
30s - Q15
What purpose was this text written with?
informing the public about the potential of youngsters
inspiring the public to visit more companies and
convincing the public to stop advertising to young people
encouraging the public to invest in more field-trips for students
30s