is something people must have for survivalor to strive for a certain necessity.

is simply anything that would satisfy a person’s desire whether necessary or not.

refers to the level of desire or need in particular good or service.

refers to tangible materials in nature such as shoes, shirt, and food, among others

relatively scarce merchandiseor properties having intrinsic value.

in contrast to goods and products, deals with providing laborand physical services to customers instead of offering them tangible or intangible goods.

determine the size, nature, demands, supply, and price of the product to be sold.

analyses the manufacturing process, machinery capacity, design, supply, quantity, labor requirements, operating cost, and overhead cost of business.

determine the amount of capital needed in operating the business.

is the study of the characteristic of the individual or group of individual in the society as factor in the production, distribution, and consumption of goods and services

is concerned with the staffing, operating, supervisory, controlling, and evaluating the aspects of the business.

determines the significance of the project which is about to be put up or provide innovation to previous product.

are the characteristics of the business that gives advantage over other businesses of the same nature.

are the characteristics that post disadvantages on the part of the business compared to other business of the same nature.

are the external factors that can contribute for the greater profit and sales of the business.

external factors that can bring the business down.

Example of strength

example of weaknesses

Example of opportunities

Example of threats