The marketing concept focuses on the internal potentials of the company and not based on the desires and needs of the market.

Achieving the organization’s long-term goals by satisfying customer wants and needs.

Goals of Marketing are specific metrics that are used to track performance to make sure the firm is on track to meet specific objectives.

Focusing on customer wants and needs to distinguish products from the competition.

The Aggressive marketing strategies and policies had decreased the consumption of goods and services.

Integrating all the organization’s activities to satisfy customer wants and needs.

Marketing is an organizational function for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the customers.

Sales concept refers to the idea that people will buy more goods and services through personal selling and advertising done aggressively to push them in the market.

Relationship concept/marketing an approach that centers on maintaining and improving value-added long-term relationships with current customers, distributors, dealers, and suppliers.

Traditional concept marketing is a marketing strategy a company uses to determine if it can produce a non-viable product consumer want or need, whether the company can produce enough products to fill the need and the marketing method by which the need can be filled.