It is anything offered for sale by a firm to buyers to satisfy their wants and needs.

These are goods purchased with a minimum effort.

Raw materials are two types: farm products and _______.

Legally registered brands are provided with legal protection called ______.

It a branding strategy which lists no product name, only a description of contents.

This pricing strategy requires the setting of prices at the upper limit of the realistic range of choice.

Under this pricing approach, the total costs are calculated and a margin of profit is added.

This pricing approach is composed of perceived value pricing method, loss-leader pricing method, and others.

It is the primary consideration for geographical pricing.

These are reductions from list prices to buyers for performing some activity

Marketing channels are concerned with:

When manufacturers sell directly to consumers they may have to finance:

Minimization of the number of transactions is a function of the:

The manufacturer dealing with agents who call on industrial users is a type of:

Determination of the location of the potential customer is a:

A way of transporting good which covers every town in the country is the:

Public warehouses also provide related services such as reshipping, filling orders and:

Order processing refers to receiving orders, and:

Customer credit check are made in a component of the order cycle called:

To increase the usable capacity of the warehouse facility is an objective of:

Which is NOT a method of promotion?

When primary demand is ________, it may be useful to advertise.

The types of advertisers are producers, middlemen and ______.

It is a type of advertisement which presents messages about a product class to stimulate primary demand.

It is a type of advertisement where more than one party shares in the cost of advertising.

Managers solve two types of problems; those that can be anticipated, and _________.

It is the process of determining department objectives and selecting a future course of action to accomplish them.

Evaluation of results is one of the five phases of _________.

A total evaluation program for the marketing effort is called ________.

It refers to the value used as a point of reference for comparing other values.

The marketing management functions requires the following EXCEPT;

Which is the best example of internal analysis of strengths and weaknesses?

Supplier or partner changes, customer flows and new technology are best examples of __________.

These are factors that may hinder the achievement of desired goals.

It involves choosing marketing strategies that will help the company attain its overall strategic objectives.

It provides a clear overview of company description, target segment, competitive advantage, and positioning statement.

A detailed step-by-step plan about what needs to happen, when and who's responsible for each step to execute the marketing campaign.

How will you demonstrate good corporate citizenship and recommendations on how to address any issues around ________.

It involves SWOT analysis and different environments like economic, technical, industry, competitive and political.

It include items such as labor, materials and other expenses.

What is the best tip to follow for creative and effective powerpoint presentations?

As a presenter how can you explain your ideas?

In choosing your marketing plan presentation these are the things you should avoid EXCEPT;

Which is NOT the criteria in oral presentation?

Which is NOT the best criterion for a good brand?

Which is one of the classifications of consumer goods?

It is a competitive situation characterized by the presence of only one buyer.

A set of criteria that may be useful in evaluating a channel EXCEPT;

Which is NOT included as elements of efficient physical distribution?

It refers to the direct face-to-face communication between sellers and prospective buyers.