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15 questions
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  • Q1

    It is a process that consists of analyzing current situation and information about marketing opportunities, forecasting and establishing planning premises, selecting target market(s), determining marketing objectives, designing and developing marketing strategy or courses of action for achieving these objectives and allocating resources to the ingredients of marketing effort i.e. marketing mix and developing procedure and policies.

     

    Marketing planning

    Marketing relationship

    Strategic planning

    Transactional marketing

    30s
  • Q2

    It is the second element of a marketing plan.

    program

    objectives

    budgeting

    completion schedule

    30s
  • Q3

    It is the gathering, reduction and analysis of market data.

    marketing relationship

    marketing

    marketing planning

    marketing research

    30s
  • Q4

    It is the process of dividing a target market into smaller, more defined categories.

    market segmentation

    marketing

    marketing planning

    market research

    30s
  • Q5

    Categorize the following geographic market segmentation examples:

    Users sort answers between categories
    Sorting
    30s
  • Q6

    Categorize the following Psychographic Market Segmentation examples: 

    Users sort answers between categories
    Sorting
    30s
  • Q7

    Categorize the following Demographic Market Segmentation examples: 

    Users sort answers between categories
    Sorting
    30s
  • Q8

    Categorize the following Behavioral Market Segmentation examples: 

    Users sort answers between categories
    Sorting
    30s
  • Q9

    It is a stream of decisions and actions which lead to

    effective strategies and which in term help the firm to achieve its objectives.

    brand planning

    strategic planning 

    action planning

    marketing planning

    30s
  • Q10

    It is a time table for starting and completing the marketing activities included in the marketing plan.

    completion schedule

    budget

    program

    objectives

    30s
  • Q11

    Demographic segmentation factors are slightly more difficult to identify than psychographics.

    false
    true
    True or False
    30s
  • Q12

    Pricing is theoretically the single most important instrument of competition in a market economy.

    true
    false
    True or False
    30s
  • Q13

    An action plan is a document indicating the amount of resources allotted for a specific purpose or working an organization.

    false
    true
    True or False
    30s
  • Q14

    Every company must look ahead and determine when it wants to go and how to get there.

    true
    false
    True or False
    30s
  • Q15

    The last step in marketing planning process is setting down marketing objectives and policies.

    false
    true
    True or False
    30s

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