2nd Weekly Assessment in PM
Quiz by SNDS Rudy Aquino
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- Q1
It is a process that consists of analyzing current situation and information about marketing opportunities, forecasting and establishing planning premises, selecting target market(s), determining marketing objectives, designing and developing marketing strategy or courses of action for achieving these objectives and allocating resources to the ingredients of marketing effort i.e. marketing mix and developing procedure and policies.
Marketing planning
Marketing relationship
Strategic planning
Transactional marketing
30s - Q2
It is the second element of a marketing plan.
program
objectives
budgeting
completion schedule
30s - Q3
It is the gathering, reduction and analysis of market data.
marketing relationship
marketing
marketing planning
marketing research
30s - Q4
It is the process of dividing a target market into smaller, more defined categories.
market segmentation
marketing
marketing planning
market research
30s - Q5
Categorize the following geographic market segmentation examples:
Users sort answers between categoriesSorting30s - Q6
Categorize the following Psychographic Market Segmentation examples:
Users sort answers between categoriesSorting30s - Q7
Categorize the following Demographic Market Segmentation examples:
Users sort answers between categoriesSorting30s - Q8
Categorize the following Behavioral Market Segmentation examples:
Users sort answers between categoriesSorting30s - Q9
It is a stream of decisions and actions which lead to
effective strategies and which in term help the firm to achieve its objectives.
brand planning
strategic planning
action planning
marketing planning
30s - Q10
It is a time table for starting and completing the marketing activities included in the marketing plan.
completion schedule
budget
program
objectives
30s - Q11
Demographic segmentation factors are slightly more difficult to identify than psychographics.
falsetrueTrue or False30s - Q12
Pricing is theoretically the single most important instrument of competition in a market economy.
truefalseTrue or False30s - Q13
An action plan is a document indicating the amount of resources allotted for a specific purpose or working an organization.
falsetrueTrue or False30s - Q14
Every company must look ahead and determine when it wants to go and how to get there.
truefalseTrue or False30s - Q15
The last step in marketing planning process is setting down marketing objectives and policies.
falsetrueTrue or False30s