2nd Weekly Assessment in PM

It is a process that consists of analyzing current situation and information about marketing opportunities, forecasting and establishing planning premises, selecting target market(s), determining marketing objectives, designing and developing marketing strategy or courses of action for achieving these objectives and allocating resources to the ingredients of marketing effort i.e. marketing mix and developing procedure and policies.

It is the second element of a marketing plan.

It is the gathering, reduction and analysis of market data.

It is the process of dividing a target market into smaller, more defined categories.

Categorize the following geographic market segmentation examples:

Categorize the following Psychographic Market Segmentation examples: 

Categorize the following Demographic Market Segmentation examples: 

Categorize the following Behavioral Market Segmentation examples: 

It is a stream of decisions and actions which lead to

effective strategies and which in term help the firm to achieve its objectives.

It is a time table for starting and completing the marketing activities included in the marketing plan.

Demographic segmentation factors are slightly more difficult to identify than psychographics.

Pricing is theoretically the single most important instrument of competition in a market economy.

An action plan is a document indicating the amount of resources allotted for a specific purpose or working an organization.

Every company must look ahead and determine when it wants to go and how to get there.

The last step in marketing planning process is setting down marketing objectives and policies.