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3rd Weekly Assessment in Principles of Marketing

Quiz by SNDS Rudy Aquino

Grade 11
Principles of Marketing
Philippines Curriculum: SHS Specialized Subjects (MELC)

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20 questions
Show answers
  • Q1

    It is a tangible item that is put on the market for acquisition, attention, or consumption. 

    schedule

    service

    product

    program

    30s
  • Q2

    It is an intangible item, which arises from the output of one or more individuals

    schedule

    service

    product

    program

    30s
  • Q3

    Software is an intangible product that is also perishable. 

    true
    false
    True or False
    30s
  • Q4

    It creates lasting impressions, shareable moments, lifetime reminders.

    experience

    interaction

    service

    product

    30s
  • Q5

    Deciding how much to charge for your product does not require more thought than simply calculating your costs and adding a mark-up.

    false
    true
    True or False
    30s
  • Q6

    Pricing a product is one of the most important aspects of your marketing strategy.

    true
    false
    True or False
    30s
  • Q7

    It is known as figuring out how much the customer values your product or service and pricing it accordingly.

    cost-plus pricing

    price skimming

    competitive pricing

    value-based pricing

    30s
  • Q8

    It is setting a price based on what the competition charges.

    price skimming

    cost-plus pricing 

    value-based pricing

    competitive pricing 

    30s
  • Q9

    It is simply calculating your costs and adding a mark-up.

    price skimming

    competitive pricing

    value-based pricing

    cost-plus pricing

    30s
  • Q10

    It is setting a high price and lowering it as the market evolves. 

    competitive pricing 

    price skimming

    cost-plus pricing

    value-based pricing

    30s
  • Q11

    It is setting a low price to enter a competitive market and raising it later.

    cost-plus pricing

    competitive pricing

    penetration pricing

    price skimming

    30s
  • Q12

    Entrepreneurs often used cost-based pricing because it’s easier. They may also copy the prices of their competitors, which, while not ideal, is a slightly better strategy.

    true
    false
    True or False
    30s
  • Q13

    In an ideal world, all entrepreneurs should not use value-based pricing.

    false
    true
    True or False
    30s
  • Q14

    Pricing needs to match your target market.

    true
    false
    True or False
    30s
  • Q15

    It is the system through which an organization acquires raw material, produces products, and delivers the products and services to its customers.

    distribution channel

    supply and demand

    marketing chain

    supply chain

    30s

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