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4 ps of marketing

Quiz by Sarah Ayyad

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10 questions
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  • Q1
    Which of the following is NOT one of the 4 Ps of marketing?
    Price
    Profit
    Promotion
    Product
    30s
  • Q2
    What does the 'Place' in the 4 Ps of marketing refer to?
    The physical location of a store
    Distribution channels for delivering the product
    The cost of the product
    The advertising methods used
    30s
  • Q3
    Which of the following strategies would be considered part of the 'Promotion' aspect of the 4 Ps of marketing?
    Advertising campaigns
    Supply chain management
    Product design
    Customer feedback collection
    30s
  • Q4
    Which of the following best describes the 'Product' element in the 4 Ps of marketing?
    The price set for the goods
    The promotional strategies used for awareness
    The actual goods or services offered to meet customer needs
    The location where the goods are sold
    30s
  • Q5
    In the 4 Ps of marketing, what does 'Price' encompass?
    The amount charged for a product or service
    The design and features of the product
    The locations where the product is sold
    The methods used to promote the product
    30s
  • Q6
    Which of the following is an example of the 'Place' element in the 4 Ps of marketing?
    Offering discounts on products
    Developing new product features
    Running a television advertisement
    Selling products through online platforms
    30s
  • Q7
    Which P of the marketing mix focuses on the value perception of a product?
    Product
    Price
    Place
    Promotion
    30s
  • Q8
    Which of the following activities is primarily associated with the 'Promotion' aspect of the 4 Ps of marketing?
    Market research analysis
    Social media marketing campaigns
    Pricing strategy formulation
    Inventory management
    30s
  • Q9
    Which of the following best defines the 'Product' aspect of the 4 Ps of marketing?
    The channels used for distribution
    The cost associated with manufacturing
    The features and benefits offered by a good or service
    The sales tactics employed
    30s
  • Q10
    What role does 'Place' play in the 4 Ps of marketing?
    It influences the price of the product
    It involves the advertising methods used
    It affects the product's design and features
    It determines how and where a product is made available to consumers
    30s

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