It is a mark of distinction that can be sensed usually in the form of names, symbols and design elements.

It is a graphic symbol used by companies which allows their products to be recognized by their consumers.

It is an optional catchphrase used by companies in marketing campaigns to create a lasting impression on consumers.

It is along-term plan used to achieve a series of long-term goals that ultimately result in the identification and preference of your brand by consumers.

It is a marketing practice that involves selling numerous associated products under the name of a single brand.

It is the sum of all the values that consumers give up in order to gain the benefits of having or using a product.

It is a new product strategy where in company sets a low initial price in order to penetrate the market quickly to attract large numbers of consumers.

It is the price at which total cost is equal to total revenue and there is no profit.

It occurs when a seller states prices or price saving that mislead consumers.

It uses buyers’ perceptions of product value, not seller’s cost, as the key to pricing.