It refers to a marketing practice that involves selling numerous associated products under the name of a single brand.

It is an approach wherein every product of the same company has individual branding that distinguishes itself from other.

It is a visual symbol that will identify the product.

It is utilized for the purpose of identifying and distinguishing the goods of one provider from another.

This is the strategy of placing an established product's brand name on a new product that is in new category.

It is the sum of all the values that consumers give up in order to gain the benefits of having a product or service.

It is the price/ pricing approach at which total costs are equal to total revenue and there is no profit.

It uses buyer's perception of value as the key to pricing.

It is the price you will get after adding the product cost and mark up price.

It is the strategy of attaching additional features and services to a product to make it different compare to other product.