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7Int Vocabulary from Readings 2.4

Quiz by Janette Salinas

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20 questions
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  • Q1

    Advertising agencies like to schedule their commercials in television shows that appeal to the 18-49 _____________________, because this segment of the population has a lot of spending power.

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    30s
  • Q2

    ____________________ is a word companies use when they're trying to sell their products to a particular group of consumers. 

    Consumers

    Demographic

    Marketers

    Yo-yos

    30s
  • Q3

    A movie studio that wants to promote its new film, "Revenge of the Senior Kitties," might aim for the 65-to-85-year-old cat-lover. What is the demographic in this sentence? 

    a movie studio

    65-85 cat lover

    "Revenge of the Senior Kitties"

    30s
  • Q4

    A _____________________ can consist of people who are in the same age group, such as 18-to-29-year-olds, or ethnic group, such as African-Americans.

    demographic

    consumer

    30s
  • Q5

    A noun that means understanding a topic.

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    Jumble
    30s
  • Q6

    A noun that means 'a group of people'.

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    Jumble
    30s
  • Q7

    A noun that means "a cure for poison".

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    30s
  • Q8

    A noun that means "doing something for someone".

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    Jumble
    30s
  • Q9

    An adjective that refers to a population.

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    30s
  • Q10

    An adjective that means "most common".

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    30s
  • Q11

    If the ________________ feeling in a neighborhood is that pizza is the best food, the result might be pizzerias being the ____________________ type of restaurant there.

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    30s
  • Q12

    Yellow is the __________________ colour this spring in the fashion world.

    impressionable

    predominant

    vulnerable

    stealthy

    30s
  • Q13

    A parent can sign forms on ________ of children when they are young, but adult children can sign on ____________ of their aging parents.

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    30s
  • Q14

    A verb that means to stand for or symbolize something...

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    30s
  • Q15

    The book gives a fascinating _______ into Mrs Blair's character.

    motivation

    representation

    insight

    predominance

    30s

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