9th Grade Marketing Principles Final
Quiz by Joshua Toomer
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43 questions
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- Q1A customer relationship management (CRM) system is a technology system for managing all company interactions with current and potential:PipelinesProductsAnalyticsCustomers30s
- Q2Which stage of the sales pipeline is where a company identifies potential customers?qualificationprospectingretentionnurturing30s
- Q3Which stage of the sales pipeline is when a company converts the potential customer into an official sale?closureprospectingqualificationretention30s
- Q4The electronic storage of large amounts of company information is:sales datadata warehousedata miningicloud30s
- Q5The process of finding patterns and anomalies (irregularities) in data to predict outcomes is:data miningdata warehousingcustomer retentionaccount management30s
- Q6Which term refers to the actions a company takes to keep, and maintain repeat customers?quote managementsales force automationcustomer retentionagent performance tracking30s
- Q7Complete the sentence. The ____________ from a CRM can help a company see where patterns and problems may occur in a customer lifecycle and address those concerns quickly and proactively.automationtrackinganalyticsleads30s
- Q8What is the marketing concept?To analyze and identify the needs and wants of customers, and build strategies to satisfy those needs and wants, better and more effectively than its competitors.Informing potential customers that a product or service exists, and the results they should expect from using it.A marketing activity that involves making customers aware of an organization’s product or service, and convinces them that they want or need it.A marketing activity an organization engages in to collect data about existing customers’ perceptions of the organization.30s
- Q9What role does marketing play in a private enterprise system?It connects customers with businesses that can meet their wants and needs.It provides the information customers need to make an appropriate buying decision.It prevents businesses from sharing information that isn’t relevant in meeting needs.It limits the number of options people have for buying products and services.30s
- Q10To promote a product is to:engage in the process of collecting data about existing customers’ perceptions of the product and organization.to analyze and identify the needs and wants of customers, and build strategies to satisfy those needs and wants, better and more effectively than its competitors.inform potential customers that a product or service exists, and the results they should expect from using ithire more people, which creates more jobs, which increases tax revenues.30s
- Q11What is an example of a durable good?a sandwicha trucka pencila play30s
- Q12What is an example of a nondurable good?an LED light bulba smartphonea granola bara car30s
- Q13Which of the following is a service?Breckenridge ski resortMac laptop computerMerriam-Webster dictionaryHulu streaming service30s
- Q14What is one result of competition?more buying options for customershigher taxes from the governmenta reasonable profit marginan increase in job creation30s
- Q15Pest control is an example of a:eventserviceorganizationexperience30s