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Q 1/43
Score 0
A customer relationship management (CRM) system is a technology system for managing all company interactions with current and potential:
30
Pipelines
Products
Analytics
Customers
Q 2/43
Score 0
Which stage of the sales pipeline is where a company identifies potential customers?
30
qualification
prospecting
retention
nurturing
43 questions
Q.
A customer relationship management (CRM) system is a technology system for managing all company interactions with current and potential:
1
30 sec
Q.
Which stage of the sales pipeline is where a company identifies potential customers?
2
30 sec
Q.
Which stage of the sales pipeline is when a company converts the potential customer into an official sale?
3
30 sec
Q.
The electronic storage of large amounts of company information is:
4
30 sec
Q.
The process of finding patterns and anomalies (irregularities) in data to predict outcomes is:
5
30 sec
Q.
Which term refers to the actions a company takes to keep, and maintain repeat customers?
6
30 sec
Q.
Complete the sentence. The ____________ from a CRM can help a company see where patterns and problems may occur in a customer lifecycle and address those concerns quickly and proactively.
7
30 sec
Q.
What is the marketing concept?
8
30 sec
Q.
What role does marketing play in a private enterprise system?
9
30 sec
Q.
To promote a product is to:
10
30 sec
Q.
What is an example of a durable good?
11
30 sec
Q.
What is an example of a nondurable good?
12
30 sec
Q.
Which of the following is a service?
13
30 sec
Q.
What is one result of competition?
14
30 sec
Q.
Pest control is an example of a:
15
30 sec
Q.
Define a target market.
16
30 sec
Q.
What is a "bottleneck"?
17
30 sec
Q.
Which of the following is an element of marketing-information management?
18
30 sec
Q.
What is an example of excellent customer service?
19
30 sec
Q.
Which marketing function deals establishing goals, objectives, processes and procedures?
20
30 sec
Q.
Which is an example of a nonprofit organization using marketing?
21
30 sec
Q.
Which of the following is an example of a retail store?
22
30 sec
Q.
What is a person who identifies an opportunity and starts a business?
23
30 sec
Q.
Which of the following is the best definition for a trait?
24
30 sec
Q.
Which trait deals with being ready and comfortable with change?
25
30 sec
Q.
Which of the following best describes the difference between a skill and a trait?
26
30 sec
Q.
What is diversity?
27
30 sec
Q.
Which image best represents a diverse team?
28
30 sec
Q.
What are the first steps to forming an idea?
29
30 sec
Q.
Which of the following does NOT encourage people to accept new ideas?
30
30 sec
Q.
Which word best completes the sentence?
By maintaining a growth mindset, objections can be seen as ________________ to develop and grow.
31
30 sec
Q.
Which word best completes the sentence?
Constructive criticism provides _______________ information.
32
30 sec
Q.
Which communication style is goal-oriented, straight-forward, makes decisions quickly, but may be viewed as insensitive?
33
30 sec
Q.
Which communication style is people-oriented, animated, and thinks out loud, but may be unfocused?
34
30 sec
Q.
Which communication style is task-oriented, deliberate, and aware of right and wrong, but may also be procrastinators?
35
30 sec
Q.
Which step completes the list?
After collecting customer complaint information, the next steps are to:
• Discuss options for fixing the problem
• Offer and agree on the proper fix
• Act quickly to implement the fix
• ______________________
36
30 sec
Q.
Distribution patterns are used to achieve:
37
30 sec
Q.
If, for example, a retailer is not satisfied with delays in delivery times from their wholesaler, this is an example of:
38
30 sec
Q.
If one retailer disagrees with the way another retailer is representing the company’s brand, and is therefore is casting a bad image about the company, this is called:
39
30 sec
Q.
Which of the following is an example of a direct channel, whereby the producer sells directly to the end user?
40
30 sec
Q.
The ultimate goal for channels of distribution, and for each channel member, is to get products from:
41
30 sec
Q.
Lamborghini and Ferrari would most likely use this type of distribution pattern:
42
30 sec
Q.
End users benefit from more channels of distribution as:
