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ACTIVATION LEARNING
Quiz by Colin
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âWhich was NOT part of Mexico's deal designed to attract new customers?

It had in-app visibility on Rappi and Cornershop
It featured in a James Bond Movie
It was an eye catching offer - Free Pan De Muerto
It linked to a popular, high penetration event purchase
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Which was NOT part of Mexico's deal designed to attract new customers?

Memory Adventure: From Learning to Forgetting Imagine Alex is preparing for a school science fair. Storing Memories (2.5) Alex studies a science experiment. The semantic memory (facts and knowledge, like âwater boils at 100°Câ) is stored in the brain, while episodic memory (personal experiences, like âI mixed vinegar and baking soda yesterdayâ) records the event. The hippocampus (the brainâs âsave buttonâ) helps transfer these memories into long-term memory. During sleep, memory consolidation (making memories stable and long-lasting) happens, and Alex vividly remembers the fun surprise when the mixture fizzesâa flashbulb memory (emotionally strong, vivid memory). Alex also learns the skill of carefully pouring liquids, a procedural memory stored in the basal ganglia, and how to react when the mixture splashes, a conditioned response stored in the cerebellum. Emotions make the memory even stronger, thanks to the amygdala. Retrieving Memories (2.6) The next day, Alex goes to the science fair. Seeing the experiment table triggers priming (unconscious memory activationâseeing the table makes Alex remember steps). Being in the same classroom helps context-dependent memory (better recall in the same place as learning). Alex is also in the same excited mood as while practicing, so mood-congruent memory helps remember details of the experiment. When listing the steps, Alex remembers the first step clearly and the last step best, thanks to the serial position effect. Using strategies like quizzing himself earlier (testing effect) and spacing study sessions (spacing effect) improves retrieval. Forgetting & Memory Errors (2.7) During the fair, Alex tries to remember an old trick learned last year, but some details are fuzzy. This is retroactive interference (new memories block old ones). At the same time, old steps from last year sometimes confuse him, an example of proactive interference (old memories block new info). Alexâs friend jokingly says he added glitter to the experiment last week. Alex later misremembers seeing glitterâthis is the misinformation effect. He even forgets where he first learned the correct steps, a case of source amnesia, and feels a strange sense of dĂ©jĂ vu when looking at a similar experiment table. Unfortunately, Alexâs cousin has anterograde amnesia (cannot form new memories) and can only remember things from before last year, while his neighbor has retrograde amnesia (loses past memories) and cannot recall last weekâs fair prep. Luckily, Alexâs strong study habits, sleep, and emotional engagement helped protect his memories from being forgotten too quickly.
Activation of the class
ACTIVATION ENERGY
Schematic Activation
Vodafone Instant SIM Activation Process
Trim 3-Exercice-Activation- Les indicateurs de temps- W2-Les expressions temporelles: depuis, pendant, quand, en, il y a, dans, jusquâĂ , dĂšs
Rate Constant and Activation Energy
Cellular responses (gene expression, enzyme activation)