Activity 8 - Standard 1 : Market a small business (MIT805)
Quiz by mohsen ebrahim
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10 questions
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- Q1To have more insight about your target market, you should do:Performance Gap Analysismarketing segmentationProduct StrategyPrice Strategy60s
- Q2................is a powerful way to evaluate an entire company or an individual project. It helps to develop a strong business strategy.Marketing toolsPerformance Gap AnalysisSWOT analysisAIDA model60s
- Q3It's a type of promotion. It is a mass media approach, used to encourage or persuade the audience to take some new action.Sales promotionPublic relationDirect MailAdvertising60s
- Q4It's a pricing strategy. It involves setting a high price before other competitors come into the market. This is often used for the launch of a new product which has little or no competition.Penetration pricingCompetitors based pricingcost-plus pricingPrice skimming60s
- Q5It's a distribution strategy used commonly to distribute low priced or impulse purchase products.Exclusive distributionCustomer-based pricingSelective DistributionIntensive distribution60s
- Q6SWOT is the acronym of:Surface Water and Ocean TopographySingle Web Ordering ToolStrengths, Weaknesses, Opportunities and ThreatsStudent With Outstanding Talent60s
- Q7The three levels of product are:the core, the actual and the augmentedthe core, the actual and the deliverybenefit, style and installationbenefit, branding and delivery60s
- Q8...........are two demographic key elements for marketing segmentationeducation and regionlifestyle and religionage and genderclimate and motives60s
- Q9..........are two SWOT analysis internal factors:Weaknesses and ThreatsWeaknesses and OpportunitiesStrengths and WeaknessesStrengths and Opportunities60s
- Q10the e the warranty and the customer service support offered by the car's manufacturer arethe augmented productthe core productthe actual productno one from the list60s