Question 1

How can you target business owners on Facebook?

Accepted Answer

By targeting Facebook Page admins in the Detailed Targeting section

Answer

By targeting all Facebook users

Answer

By targeting people who like Facebook ads

Answer

By targeting age groups 25-34

Question 2

What is a strategy for finding people who shop online?

Accepted Answer

Targeting Behaviors > Purchase behavior > Engaged Shoppers

Answer

Targeting people who like shopping pages

Answer

Targeting users who have a lot of friends

Answer

Targeting age groups 18-24

Question 3

What is a preferred method of targeting competitors' customers on Facebook?

Accepted Answer

Targeting specific brands' Facebook pages

Answer

Using generic Facebook ads targeting interests

Answer

Using age and gender targeting only

Answer

Targeting people who like your own page

Question 4

What is a key consideration when using the "Include people who match" option?

Accepted Answer

It broadens the potential reach by including multiple interests

Answer

It is not effective for detailed targeting

Answer

It narrows down the audience too much

Answer

It excludes too many potential customers

Question 5

Why might you avoid using the "Exclude People" option in Detailed Targeting?

Accepted Answer

To avoid reducing the potential reach of the ad

Answer

To focus on a very narrow audience

Answer

To make sure only relevant people see the ad

Answer

To reduce ad costs

Question 6

How can you create a Custom Audience from a Facebook Group?

Accepted Answer

By sharing a valuable blog post with a Facebook Pixel installed on it

Answer

By directly targeting the group members in Facebook Ads Manager

Answer

By guessing the members' interests

Answer

By targeting the group admin only

Question 7

What is a key benefit of using a large potential audience?

Accepted Answer

It allows Facebook to find the lowest cost results

Answer

It increases the cost per click

Answer

It reduces the effectiveness of the ad

Answer

It ensures only a specific niche sees the ad

Question 8

How can you target users who are ready to make a purchase but haven't completed it?

Accepted Answer

By creating a Conversion Objective campaign targeting "Add to Cart" traffic and excluding "Made a Purchase" traffic

Answer

By targeting all users who have visited your website

Answer

By targeting a random selection of users

Answer

By using only interest-based targeting

Question 9

What should you do once your Custom Audiences build up to 1,000+ users?

Accepted Answer

Create retargeting ads to close the sale

Answer

Decrease your ad spend

Answer

Stop running ads

Answer

Only target new audiences

Question 10

Why is split testing important in Facebook Ads?

Accepted Answer

To identify what is working and optimize for the lowest cost per action

Answer

To ensure all ads look the same

Answer

To reduce the number of potential customers

Answer

To increase the cost of ads

Question 11

What is a recommended audience size for a broad top-of-funnel ad?

Accepted Answer

1,000,000 or greater

Answer

Exactly 500,000

Answer

Less than 10,000

Answer

Between 10,000 and 100,000

Question 12

How can you target people who are interested in high-end exercise bikes?

Accepted Answer

By targeting specific Facebook pages like Peloton and SoulCycle

Answer

By targeting users interested in outdoor cycling

Answer

By targeting users interested in generic fitness

Answer

By targeting all fitness enthusiasts

Question 13

What is an important factor when targeting a specific geographic location?

Accepted Answer

Ensuring the ads are only shown in areas where the business can operate

Answer

Targeting the entire country regardless of location

Answer

Ignoring location targeting altogether

Answer

Targeting random locations

Question 14

What should you consider when targeting a high-cost product?

Accepted Answer

Targeting users in the top 50% of incomes

Answer

Ignoring income levels in targeting

Answer

Targeting all income levels

Answer

Targeting only low-income users

Question 15

How can you increase the chances of conversion in a retargeting ad?

Accepted Answer

By offering a discount, such as a 10% off coupon

Answer

By only targeting new visitors

Answer

By not including any special offers

Answer

By showing the same ad repeatedly

Question 16

What is a common mistake when creating Facebook Ads targeting competitors?

Accepted Answer

Not using specific brands' Facebook pages

Answer

Not using any detailed targeting options

Answer

Excluding too many interests

Answer

Using only interest-based targeting

Question 17

Why is it not possible to directly target Facebook Groups in ads?

Accepted Answer

Facebook does not allow direct targeting of group members

Answer

Group members do not engage with ads

Answer

Facebook groups are private

Answer

It is too expensive

Question 18

What is a top-of-funnel ad targeting strategy for a new website with zero traffic?

Accepted Answer

Using top-of-funnel traffic ads to gather data for the Facebook Pixel

Answer

Relying solely on retargeting ads

Answer

Only targeting specific demographics

Answer

Ignoring top-of-funnel ads and focusing on sales

Question 19

How do you ensure the Facebook Pixel captures traffic from a Facebook Group?

Accepted Answer

By creating a Custom Audience from a specific webpage shared in the group

Answer

By targeting the group admin

Answer

By directly installing the Pixel in the group

Answer

By randomly selecting group members

Question 20

What is the main objective when testing different variables in Facebook Ads?

Accepted Answer

To optimize for the lowest cost per action

Answer

To use as many variables as possible in one test

Answer

To increase the ad spend

Answer

To reduce the audience size

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