Advertising - Hidden Persuaders (2008/1 BGCSE)
Quiz by Guerline Joseph
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- Q1
The product is claimed to make the user attractive to the opposite sex.�
magazines
personality appeal
health and safety
sex appeal
30s - Q2
Most expensive form of advertising media.�
cinemas
posters
magazines
television
30s - Q3
Use of eye-catching shop counter or window display.
magazines
point of sale
posters
hoardings
30s - Q4
This advertising media reaches a relatively small audience.
posters
cinemas
hoardings
magazines
30s - Q5
Advertising using posters and billboards.
magazines
hoardings
flyers
posters
30s - Q6
People who are well recognized are used in commercials.
magazines
posters
personality appeal
social acceptability�
30s - Q7
The advertising medium reaches a selected audience.
cinemas
magazines
television
posters
30s - Q8
Advertising technique which suggests that by using the product you will be liked by others.
health and safety
social acceptability
popularity
personality appeal
30s - Q9
Advertising to imply that those using the product will be successful.
personality appeal
ambition
social acceptability
health and safety
30s - Q10
Advertising suggests that use of the goods will contribute to a good life.�
personality appeal
social acceptability
sex appeal
health and safety
30s