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Advertising &Sales Promo-Unit 8

Quiz by Nancy Waters

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10 questions
Show answers
  • Q1
    During which stage of the new product development process is the product’s potential profit calculated?
    business analysis
    prototype development
    screening and evaluation
    30s
  • Q2
    During which stage of the new product development process do companies usually apply for patents?
    prototype development
    Commercialization
    Business Analysis
    30s
  • Q3
    During which stage of the new product development process might a focus group first be introduced?
    prototype development
    business analysis
    screening and evaluation
    30s
  • Q4
    Which of the following is not an example of an operational cost?
    the cost of hiring contractors
    the cost of opening the business
    the cost of the manufacturing process
    30s
  • Q5
    The features of a product that make it different from other products on the market are collectively referred to as the product’s
    market distinction
    point of difference
    protocol
    30s
  • Q6
    The riskiest stage of the product life cycle is the
    growth stage
    introduction stage
    maturity stage
    30s
  • Q7
    When does the trial stage of the consumer adoption process begin?
    when the consumer expresses interest in the product
    when the consumer purchases the product
    when the consumer joins a focus group
    30s
  • Q8
    A focus group is selected from
    the company’s employees
    the company’s target market
    the competitor’s customers
    30s
  • Q9
    The various products a company offers consumers are collectively referred to as its
    prototype
    protocol
    product mix
    30s
  • Q10
    What is the final stage of new product development?
    commercialization
    prototype development
    idea generation
    30s

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