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Advertising &Sales Promo-Unit 8

Quiz by Nancy Waters

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10 questions
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  • Q1
    During which stage of the new product development process is the product’s potential profit calculated?
    business analysis
    prototype development
    screening and evaluation
  • Q2
    During which stage of the new product development process do companies usually apply for patents?
    prototype development
    Business Analysis
  • Q3
    During which stage of the new product development process might a focus group first be introduced?
    prototype development
    business analysis
    screening and evaluation
  • Q4
    Which of the following is not an example of an operational cost?
    the cost of hiring contractors
    the cost of opening the business
    the cost of the manufacturing process
  • Q5
    The features of a product that make it different from other products on the market are collectively referred to as the product’s
    market distinction
    point of difference

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