
Advertising &Sales Promo-Unit 8
Quiz by Nancy Waters
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10 questions
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- Q1During which stage of the new product development process is the product’s potential profit calculated?business analysisprototype developmentscreening and evaluation30s
- Q2During which stage of the new product development process do companies usually apply for patents?prototype developmentCommercializationBusiness Analysis30s
- Q3During which stage of the new product development process might a focus group first be introduced?prototype developmentbusiness analysisscreening and evaluation30s
- Q4Which of the following is not an example of an operational cost?the cost of hiring contractorsthe cost of opening the businessthe cost of the manufacturing process30s
- Q5The features of a product that make it different from other products on the market are collectively referred to as the product’smarket distinctionpoint of differenceprotocol30s
- Q6The riskiest stage of the product life cycle is thegrowth stageintroduction stagematurity stage30s
- Q7When does the trial stage of the consumer adoption process begin?when the consumer expresses interest in the productwhen the consumer purchases the productwhen the consumer joins a focus group30s
- Q8A focus group is selected fromthe company’s employeesthe company’s target marketthe competitor’s customers30s
- Q9The various products a company offers consumers are collectively referred to as itsprototypeprotocolproduct mix30s
- Q10What is the final stage of new product development?commercializationprototype developmentidea generation30s