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Agile and conversation marketing

Quiz by Tom Parry

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13 questions
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  • Q1
    What is dialogue marketing primarily focused on?
    Engaging customers through meaningful conversations
    Supplying the customer with frequent advertisements
    Selling products at the most reasonable price
    Gaining customer feedback in product development
  • Q2
    According to the theory , what has changed that affects marketing strategies the most?
    The consumer's habits and how they've changed over the last 20 years
    The medium through which consumers receive information
    The way in which we consumers have more choice
    How the Internet has opened everything up
  • Q3
    Which of the following is NOT a principle of Agile Marketing?
    Numerous small experiments over a few large bets
    Large campaigns over rapid iterations
    Responding to change over following a rigid plan
    Testing and data over opinions and conventions
  • Q4
    What does 'permission marketing' primarily involve?
    Gaining the consumer's consent before sending marketing messages.
    Gaining customer preferences in marketing communications.
    Sending promotional emails to potential customers based on their preferences from cookies
    Digital marketing campaigns that focus on past customers
  • Q5
    Which marketing approach is characterized by gaining the consumer's attention?
    Agile marketing
    Interruption marketing
    Guerrilla marketing
    Relationship marketing
  • Q6
    What is the key characteristic of postmodern consumers
    They are not loyal to brands
    They frequently switch between online and offline channels.
    They are more prone to share personal experiences online.
    They use modern technology for purchases and communications
  • Q7
    Agile marketing values which of the following over big-bang campaigns?
    Rapid iterations
    Annual marketing plans
    Mass media advertising
    Complete automation
  • Q8
    Which is NOT a typical feature of agile marketing teams?
    Flexible planning
    Cross-functional collaboration
    Siloed departments
    Rapid response to feedback
  • Q9
    What role does consumer feedback play in agile marketing?
    Brand consistency
    Used to guide initial product development
    informs initial marketing decisions
    Integral to ongoing campaign adjustments
  • Q10
    Why is rapid iteration important in agile marketing?
    It informs planning of product development
    It jump starts nascent ideas about how products should evolve
    It involves interaction with consumers, therefore gleaning customer loyalty
    It helps quickly refine marketing strategies based on real-time results.
  • Q11
    What has a greater impact on a consumer's decision-making process in the digital age?
    Celebrity endorsements
    Personalised advertisements
    Personal recommendations
    Brand loyalty
  • Q12
    Which strategy is most likely to build long-term customer loyalty?
    Supporting causes that are shared by the consumer
    Creating genuine engagement and conversation
    Creating products with long term and sustainable credentials in line with customer beliefs
    Showing green and societal credentials
  • Q13
    What is a major consequence of the rise of digital media on traditional marketing?
    Decreased consumer attention span for digital content
    A reverting to the effectiveness of print advertising
    Shift from push to pull marketing strategies
    Elimination of the need for market segmentation

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