Agile and conversation marketing
Quiz by Tom Parry
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13 questions
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- Q1What is dialogue marketing primarily focused on?Engaging customers through meaningful conversationsSupplying the customer with frequent advertisementsSelling products at the most reasonable priceGaining customer feedback in product development30s
- Q2According to the theory , what has changed that affects marketing strategies the most?The consumer's habits and how they've changed over the last 20 yearsThe medium through which consumers receive informationThe way in which we consumers have more choiceHow the Internet has opened everything up30s
- Q3Which of the following is NOT a principle of Agile Marketing?Numerous small experiments over a few large betsLarge campaigns over rapid iterationsResponding to change over following a rigid planTesting and data over opinions and conventions30s
- Q4What does 'permission marketing' primarily involve?Gaining the consumer's consent before sending marketing messages.Gaining customer preferences in marketing communications.Sending promotional emails to potential customers based on their preferences from cookiesDigital marketing campaigns that focus on past customers30s
- Q5Which marketing approach is characterized by gaining the consumer's attention?Agile marketingInterruption marketingGuerrilla marketingRelationship marketing30s
- Q6What is the key characteristic of postmodern consumersThey are not loyal to brandsThey frequently switch between online and offline channels.They are more prone to share personal experiences online.They use modern technology for purchases and communications30s
- Q7Agile marketing values which of the following over big-bang campaigns?Rapid iterationsAnnual marketing plansMass media advertisingComplete automation30s
- Q8Which is NOT a typical feature of agile marketing teams?Flexible planningCross-functional collaborationSiloed departmentsRapid response to feedback30s
- Q9What role does consumer feedback play in agile marketing?Brand consistencyUsed to guide initial product developmentinforms initial marketing decisionsIntegral to ongoing campaign adjustments30s
- Q10Why is rapid iteration important in agile marketing?It informs planning of product developmentIt jump starts nascent ideas about how products should evolveIt involves interaction with consumers, therefore gleaning customer loyaltyIt helps quickly refine marketing strategies based on real-time results.30s
- Q11What has a greater impact on a consumer's decision-making process in the digital age?Celebrity endorsementsPersonalised advertisementsPersonal recommendationsBrand loyalty30s
- Q12Which strategy is most likely to build long-term customer loyalty?Supporting causes that are shared by the consumerCreating genuine engagement and conversationCreating products with long term and sustainable credentials in line with customer beliefsShowing green and societal credentials30s
- Q13What is a major consequence of the rise of digital media on traditional marketing?Decreased consumer attention span for digital contentA reverting to the effectiveness of print advertisingShift from push to pull marketing strategiesElimination of the need for market segmentation30s