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Always

Quiz by Louis Kruse

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10 questions
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  • Q1
    Why is there no product placement in the #likeagirl campaign?
    The firms has put its focus on slogans; moreover, the logo of "always" is still present"
    The firm is already well known and focusses on strengthening the bonds with their costumers
    60s
  • Q2
    What conventions do the advertisements before the campaign convey?
    Product placement
    Call for action
    Endorsements
    Testimonials
    60s
  • Q3
    What could be one of the main reasons of the success of #likeagirl?
    plain folks
    atmosphere
    non-diegetic sound
    call for action
    60s
  • Q4
    What global issues are represented in today's advertisements?
    Gender roles
    Gender expectations
    Information and technology
    Gender inequalities
    60s
  • Q5
    What does always try to do with color psychology in #likeagirl mainly?
    flip the connections between gender and color around
    create a comfortable mood for the audience with the color blue in order to get their attention
    persuade the audience about an existing connection between gender and color
    60s
  • Q6
    How did the ad company "always" achieve its mission?
    By breaking the norms and stereotypes upon women through the campaign
    The ad is using a dot and the maze, first pad ad including red blood
    Through developing new functions of pads
    flexibility
    60s
  • Q7
    What could limit the credibility of the campaign?
    paradox language by the boy about his sister
    deixis (men are not mentioned directly)
    use of modalities
    CAPITALIZATION
    60s
  • Q8
    How can the audience determine who was the intended buyer?
    humor
    call for action
    color psychology
    actor
    60s
  • Q9
    How did the company modify its advertisements over time?
    focus on bonds with costumers
    focus on social media presence
    focus on comparatives and substitutes
    focus on product placement
    60s
  • Q10
    Which of these methods can effectively guide viewers of advertisements? (e.g. "NOW!"
    imperative
    superlatives
    rhetorical question
    simile
    60s

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