Always
Quiz by Louis Kruse
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10 questions
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- Q1Why is there no product placement in the #likeagirl campaign?The firms has put its focus on slogans; moreover, the logo of "always" is still present"The firm is already well known and focusses on strengthening the bonds with their costumers60s
- Q2What conventions do the advertisements before the campaign convey?Product placementCall for actionEndorsementsTestimonials60s
- Q3What could be one of the main reasons of the success of #likeagirl?plain folksatmospherenon-diegetic soundcall for action60s
- Q4What global issues are represented in today's advertisements?Gender rolesGender expectationsInformation and technologyGender inequalities60s
- Q5What does always try to do with color psychology in #likeagirl mainly?flip the connections between gender and color aroundcreate a comfortable mood for the audience with the color blue in order to get their attentionpersuade the audience about an existing connection between gender and color60s
- Q6How did the ad company "always" achieve its mission?By breaking the norms and stereotypes upon women through the campaignThe ad is using a dot and the maze, first pad ad including red bloodThrough developing new functions of padsflexibility60s
- Q7What could limit the credibility of the campaign?paradox language by the boy about his sisterdeixis (men are not mentioned directly)use of modalitiesCAPITALIZATION60s
- Q8How can the audience determine who was the intended buyer?humorcall for actioncolor psychologyactor60s
- Q9How did the company modify its advertisements over time?focus on bonds with costumersfocus on social media presencefocus on comparatives and substitutesfocus on product placement60s
- Q10Which of these methods can effectively guide viewers of advertisements? (e.g. "NOW!"imperativesuperlativesrhetorical questionsimile60s