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Ambush Marketing

Quiz by Anjali Ved

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5 questions
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  • Q1
    What is ambush marketing?
    A marketing technique used to promote products through viral videos on social media.
    A marketing approach focused on outdoor advertising and billboards.
    A marketing strategy where companies publicly support an event by paying for official sponsorship.
    A marketing tactic used by companies to associate themselves with an event without paying for official sponsorship.
    A marketing method based on guerrilla advertising and unconventional promotional activities.
    30s
  • Q2
    Which of the following is an example of ambush marketing?
    A company launching a new product on social media and targeting fans of a popular band.
    A company sponsoring an athlete to promote their brand during a sports competition.
    A company creating a humorous commercial promoting their products during a popular TV show.
    A company collaborating with a well-known celebrity to endorse their products.
    A clothing brand setting up a pop-up shop near the entrance of a sporting event.
    30s
  • Q3
    What is the main objective of ambush marketing?
    To collaborate with celebrities and influencers for product endorsements.
    To gain exposure and association with an event without paying for official sponsorship.
    To engage in unconventional marketing activities.
    To support and promote events through official sponsorship.
    To create viral advertisement campaigns on social media.
    30s
  • Q4
    Which of the following is a risk associated with ambush marketing?
    Positive brand association and credibility.
    Collaboration opportunities with other non-sponsoring companies.
    Access to a wider audience and potential customers.
    Increased brand visibility and awareness.
    Legal action by event organizers or official sponsors.
    30s
  • Q5
    Which of the following is a common technique used in ambush marketing?
    Directly sponsoring the event and promoting the brand through official channels.
    Collaborating with popular influencers to endorse the brand during the event.
    Distributing free samples or promotional items to event attendees.
    Creating innovative and engaging advertisements for television and online platforms.
    Using similar logos or color schemes to those associated with the event.
    30s

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