Argument and Persuasion (Unit 6, P. 632)

The writer's position on a problem or an issue.

Includes reasons and evidence that help to justify the claim

A brief argument that negates objections to the claim that "the other side" is likely to raise

Taps into people's desire to belong or be a part of a group.

Everyone supports safer streets. Don't YOU?

Implies that ordinary people are on "our side" or that a candidate is like a regular person.

At last, a tax plan created with real families and real budgets in mind.

Relies on endorsements from celebrities or satisfied customers.

As a well-known television personality, I've played a senator on TV. But candidate Amelia Lopez is the real thing!

connects a product, a candidate, or a cause with a positive image or idea.

Take pride in being an American. Re-elect Governor Frank.

bandwagon, plain folks, testimonial, and transfer

Uses strong feelings, rather than facts and evidence, to persuade.

Urging the hearer to accept the argument based upon an appeal to emotions, sympathy, etc.

seeking to persuade through fear