This rhetorical strategy establishes a person's credibility or trustworthiness.

This rhetorical strategy is an appeal to the audience's emotions

This rhetorical strategy is an appeal based on logic, reason, facts, and/or statistics

As a doctor, I'm qualified to tell you that this course of treatment will yield the best results.

If we don't move soon, we're all going to die! Can't you see how dangerous it would be to stay?

The data is perfectly clear: this investment has consistently turned a profit year-over-year, even in spite of market declines in other areas.

those people who can take the appropriate action in response to a message

the speaker or writer's intentions, the effect they hope to have on the reader/listener

The topic of a text; what the text is about

A writer's attitude toward his or her subject matter revealed through diction, figurative language, and sentence structure

"sarcastic, apologetic, lighthearted, somber" is an example of ____

Facts or proof that matches the claim(s) presented to the audience or reader; this is used to support the reasons

word choice

the repetition of words or phrases that have similar grammatical structures

The point the author is trying to prove in an argumentative essay

The opposing side of a speaker's claim.

When must evidence be cited?

Which of these looks like a proper in-text citation?

What should you always attempt to do to the counterclaim?