It refers to particular characteristics and specifications of a good or service as determined by a customer.

It means that a product not only gets purchased, but it performs well enough to be recommended to others.

It refers to products that are easily distinguished form other products and also produced and sold for specialized uses.

It refers to the company’s ability to use it resources to generate revenues in excess of its expenses.

It refers to the state of product where it is easily broken or damaged compared to others and must need extra attention when shipping to ensure they arrive in perfect condition.

It refers to specific group of consumers at which a business aims its products and services.

It refers to color, size, gender and other variations of a single product.

It means that there are different levels of demand for a product throughout the year.

It refers to useful life of a product or time during the product remains usable for its primary function.

It refers to the amount charged for a product or service.