ASSESSMENT IN ENTREPRENEURSHIP
Quiz by Reil Dela Cerna
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- Q1
In order to create a brand image for a particular product, what does a business adjust to?
The marketing mix
Product
Price
45s - Q2
This is the most important element of the marketing mix.
No single element is the most important
Price
Product
45s - Q3
It determines the overall marketing mix of a firm.
Marketing objective
Profit from marketing
Marketing strategy
45s - Q4
They are protected by consumer protection laws.
Businesses and customers
Just businesses
Just customers
45s - Q5
This is excluded in the marketing mix?
Price
Promotion
Profit
45s - Q6
Where are premium products most likely to be sold?
In supermarkets
On market stalls
In designer stores
45s - Q7
When is a business most likely to adjust the marketing mix of a product?
If management changes
If costs change
If customer needs change
45s - Q8
A supermarket's own brand range of products:
Has no promotional mix
Has no marketing mix
Has its own marketing mix
45s - Q9
How is a business most likely to increase sales of a premium branded product?
By increasing promotion
By using supermarkets for distribution
By cutting price
45s - Q10
What does the overall marketing mix create?
Business objectives
Customer needs
A unique selling point for a product
45s - Q11
Which of the following descriptions provides the best definition of the marketing mix?
The way a business distributes its products through retailers and wholesalers.
The way a business combines the main marketing elements to sell products that meet the needs and wants of customers
The way products are arranged in a retail store to maximize sales
45s - Q12
The marketing mix which concerns on how much a customer pays for the goods or services being offered.
Price
Place
Product
45s - Q13
What do the 4 P's achieve when these work together?
Target customers
Create marketing plan
Profit margins
45s - Q14
What are the four Ps in the Marketing Mix?
Product, place, price, promotion
Plain, progress, post, process
Problem, platform, program, procedure
45s - Q15
Brenda's Beauty Salon offers customers hair styling. This is an example of __________.
Service
Physical product
Tangible product
45s