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Audience VALs

Quiz by Maria Edwards

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10 questions
Show answers
  • Q1
    Which VALs category focuses on achieving success and prestige?
    Aspirers
    Succeeders
    Reformers
    Strugglers
    30s
  • Q2
    Which VALs segment values order and tradition?
    Strivers
    The Resigned
    Innovators
    Experiencers
    30s
  • Q3
    What does the Struggler VAL segment of Audience VALs represent?
    Individuals who prioritize self-expression and creativity
    Individuals who seek adventure and new experiences
    Individuals who are more financially constrained and seek escape.
    Individuals who are focused on personal growth and self-development
    30s
  • Q4
    What do the Explorers VAL category enjoy/seek?
    Individuals who are focused on personal growth and self-development
    Individuals who prioritize status and prestige
    Individuals who seek adventure, excitement, and new experiences
    Individuals who value stability and security
    30s
  • Q5
    What is Audience VALs?
    A framework used to segment and understand consumer behavior
    A statistical analysis technique
    A type of advertising medium
    A marketing strategy for product promotion
    30s
  • Q6
    Mainstreamers make up 40% of the population
    False
    True
    30s
  • Q7
    This category are are happy to invest in luxury goods, often using credit. They consider themselves stylish and on trend and may be persuaded by celebrity endorsements.
    Succeeders
    Mainstreamers
    The Resigned
    Aspirers
    30s
  • Q8
    Predominantly older people who have built up their attitudes over time.
    The Resigned
    Strugglers
    Mainstreamers
    Succeeders
    30s
  • Q9
    This category has a 'live for the day' attitude and doesn't think about the future.
    Reformers
    Strugglers
    Aspirers
    Resigned
    30s
  • Q10
    This category have a high social status and are in control of their lives with nothing to prove.
    Aspirers
    Mainstreamers
    Succeeders
    Reformers
    30s

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