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Q 1/10
Score 0
Which VALs category focuses on achieving success and prestige?
30
Aspirers
Succeeders
Reformers
Strugglers
Q 2/10
Score 0
Which VALs segment values order and tradition?
30
Strivers
The Resigned
Innovators
Experiencers
10 questions
Q.
Which VALs category focuses on achieving success and prestige?
1
30 sec
Q.
Which VALs segment values order and tradition?
2
30 sec
Q.
What does the Struggler VAL segment of Audience VALs represent?
3
30 sec
Q.
What do the Explorers VAL category enjoy/seek?
4
30 sec
Q.
What is Audience VALs?
5
30 sec
Q.
Mainstreamers make up 40% of the population
6
30 sec
Q.
This category are are happy to
invest in luxury goods, often using credit. They consider themselves stylish and on trend and may be persuaded by celebrity endorsements.
7
30 sec
Q.
Predominantly older people who have built up their attitudes over time.
8
30 sec
Q.
This category has a 'live for the day' attitude and doesn't think about the future.
9
30 sec
Q.
This category have a high social status and are in control of their lives with nothing to prove.
