Aviation Marketing & Revenue Management
Quiz by Mueller, Adrian
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14 questions
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- Q1Which is an important difference between leisure and business customers?EducationSexComfort orientationAge300s
- Q2Which is not a potentially feasible area for innovations aimed at optimising the service chain for airline passengers?Service QualitySocio Demographic Characteristics of the PassengerSeat qualityEntertainment300s
- Q3Which are the two main concepts used for structuring brand portfolios in the airline sector?Dependent Brand & Independent BrandEndorser Brand & Brand FamilyPremium Brand & Value BrandLove Brand & Brand Family300s
- Q4Which are the two main concepts of price management airlines usually use?Premium pricing & Value pricingFlexible pricing & Flat rate pricingCredit pricing & Debit pricingPricing according to service and booking category & Pricing according to the reservation curve300s
- Q5Which pricing concept has been implemented in the past?Credit pricingTransparency pricingFlat rate pricingBlock chain pricing300s
- Q6What is the correct explanation why flat rates hardly have succeeded?Customers are not willing to accept slightly higher prices for the sake of long-term stability and trans-parencyAccording to the Chicago Convention, this type of pricing is forbiddenInvestments in flat rate pricing systems are too expensive for airlinesAirlines are not willing to be transparent300s
- Q7Which of the following price systems offers the greatest flexibility?Regulated airline ticketsRevenue management by categoriesBooking categoriesRegulated system and “grey market”300s
- Q8Which is the third step in the fundamental avia-tion decision making process?Travel IntentionInformation SearchAlternative EvaluationPurchase Decision300s
- Q9What is the correct definition of psychological determinants?None of the given answersFactors which include motivation, perception, learning, beliefs and attitudes.Determinants that are unique for each passenger, such as age, sex, place of domicile, occupational and economic conditions, lifestyle, personality, and self-concept.A set of basic values, perceptions, wants, and behaviours learned by a member of society from family and other important institutions300s
- Q10Why are trip features under-researched in pas-senger behaviour?The information is irrelevant for airlinesStrict data protection lawsDifficulties with data collection & reporting (e.g. Transfer passengers)Lack of funding300s
- Q11What was not a consequence of the internet as a marketing variable?Greater depth of information available to customersEasier comparison of airline pricesAirlines can reach a widely dispersed base of potential customersRising distribution costs for airlines300s
- Q12Which is not a major feature of the choice set in aviation decision making?Short-haul vs. Long-haulAirlineSustainabilityBusiness vs. Leisure300s
- Q13The following statement is the definition of… “the difference between consumers’ expecta-tions for service performance prior to the service encounter and their perceptions of the service received.”Perceived valueNone of the answersCustomer satisfactionService quality300s
- Q14The following statement is the definition of… “It is a judgement that a product or service fea-ture, or the product of service itself, provided (or is providing) a pleasurable level of consumption-related fulfilment, including levels of under- or over-fulfilmentCustomer satisfactionNone of the aboveService qualityPerceived value300s