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Aviation Marketing & Revenue Management

Quiz by Mueller, Adrian

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14 questions
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  • Q1
    Which is an important difference between leisure and business customers?
    Comfort orientation
  • Q2
    Which is not a potentially feasible area for innovations aimed at optimising the service chain for airline passengers?
    Service Quality
    Socio Demographic Characteristics of the Passenger
    Seat quality
  • Q3
    Which are the two main concepts used for structuring brand portfolios in the airline sector?
    Dependent Brand & Independent Brand
    Endorser Brand & Brand Family
    Premium Brand & Value Brand
    Love Brand & Brand Family
  • Q4
    Which are the two main concepts of price management airlines usually use?
    Premium pricing & Value pricing
    Flexible pricing & Flat rate pricing
    Credit pricing & Debit pricing
    Pricing according to service and booking category & Pricing according to the reservation curve
  • Q5
    Which pricing concept has been implemented in the past?
    Credit pricing
    Transparency pricing
    Flat rate pricing
    Block chain pricing
  • Q6
    What is the correct explanation why flat rates hardly have succeeded?
    Customers are not willing to accept slightly higher prices for the sake of long-term stability and trans-parency
    According to the Chicago Convention, this type of pricing is forbidden
    Investments in flat rate pricing systems are too expensive for airlines
    Airlines are not willing to be transparent
  • Q7
    Which of the following price systems offers the greatest flexibility?
    Regulated airline tickets
    Revenue management by categories
    Booking categories
    Regulated system and “grey market”
  • Q8
    Which is the third step in the fundamental avia-tion decision making process?
    Travel Intention
    Information Search
    Alternative Evaluation
    Purchase Decision
  • Q9
    What is the correct definition of psychological determinants?
    None of the given answers
    Factors which include motivation, perception, learning, beliefs and attitudes.
    Determinants that are unique for each passenger, such as age, sex, place of domicile, occupational and economic conditions, lifestyle, personality, and self-concept.
    A set of basic values, perceptions, wants, and behaviours learned by a member of society from family and other important institutions
  • Q10
    Why are trip features under-researched in pas-senger behaviour?
    The information is irrelevant for airlines
    Strict data protection laws
    Difficulties with data collection & reporting (e.g. Transfer passengers)
    Lack of funding
  • Q11
    What was not a consequence of the internet as a marketing variable?
    Greater depth of information available to customers
    Easier comparison of airline prices
    Airlines can reach a widely dispersed base of potential customers
    Rising distribution costs for airlines
  • Q12
    Which is not a major feature of the choice set in aviation decision making?
    Short-haul vs. Long-haul
    Business vs. Leisure
  • Q13
    The following statement is the definition of… “the difference between consumers’ expecta-tions for service performance prior to the service encounter and their perceptions of the service received.”
    Perceived value
    None of the answers
    Customer satisfaction
    Service quality
  • Q14
    The following statement is the definition of… “It is a judgement that a product or service fea-ture, or the product of service itself, provided (or is providing) a pleasurable level of consumption-related fulfilment, including levels of under- or over-fulfilment
    Customer satisfaction
    None of the above
    Service quality
    Perceived value

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