This is how familiar and recognized a brand is among consumers. It measures how well people know a particular brand and can identify it when they see its logo or hear its name.

A company's ____________  (employee training/sales strategy/mission statement) is a statement that explains its purpose and goals.

___________ (Upcycling/Biodegradable/Appropriate) packaging helps to limit the amount of harmful chemicals released into the atmosphere.

The company ____________ (molded/appropriated/innovatively) its products from recycled materials.

Put the verbs into the correct group.

This is the collection of visual and conceptual elements that represent a brand. It includes the brand's name, logo, colors, slogans, and the overall image it wants to project to consumers.

A ________ is one that positions itself as offering higher quality, luxury, or prestige compared to other brands in the same category. These brands often come with higher price points to match their perceived value.

An __________ is a type of product or service that is positioned as affordable and budget-friendly. These brands typically offer basic features and lower prices to attract price-conscious consumers.

A ____________ (brand identity/tagline/logo design) is a brief and catchy phrase that represents a brand's identity.

The ____________ (target audience/social media followers/product promotion) is a specific group of people that a product or service is designed for.

The way a brand communicates and the tone it uses is called its ______ (product packaging/brand voice/marketing budget).

Recycling helps protect the environment by promoting ____________ practices.

When working in sales, it is important that you present a positive _______.

Germany is a major _______ of motor cars.

Highly ______ foods are not as nutritious as fresh foods.

To reduce the ____________ (approach/impact/landfill) on the environment, we should adopt more sustainable practices.

The book illustrates how to _______ (upcycle/approach/impact) by making arts and crafts from everyday items.

Parents should be ______ to sudden changes in children's behaviour.

We couldn't get tickets anywhere - the show was completely _______.

There should be a _______ on talking loudly in cinemas.

Your order will be ready for ________ tomorrow.

The ____________ (residents/life expectancy/household) of the population has increased due to improved healthcare.

Smoking is a ____________ (agricultural/deadly/exaggerated) habit that can lead to serious health problems.

The construction workers are busy at the ____________ (fireworks/bricks/building site) preparing the foundation.

The park is a popular meeting place for local _________ (crops/residents/suburbs).

I grew up in a very middle-class _______ of Birmingham.

The main _______ grown for export are coffee and rice.

The evening ended with an amazing display of ________.

Air pollution is one of the primary ________ of respiratory problems in this city.