B1 Test #1 (LH Lesson 1-4)

This is the collection of visual and conceptual elements that represent a brand. It includes the brand's name, logo, colors, slogans, and the overall image it wants to project to consumers.

This is how familiar and recognized a brand is among consumers. It measures how well people know a particular brand and can identify it when they see its logo or hear its name.

A ________ is one that positions itself as offering higher quality, luxury, or prestige compared to other brands in the same category. These brands often come with higher price points to match their perceived value.

An __________ is a type of product or service that is positioned as affordable and budget-friendly. These brands typically offer basic features and lower prices to attract price-conscious consumers.

A ____________ (brand identity/tagline/logo design) is a brief and catchy phrase that represents a brand's identity.

The ____________ (target audience/social media followers/product promotion) is a specific group of people that a product or service is designed for.

A company's ____________  (employee training/sales strategy/mission statement) is a statement that explains its purpose and goals.

The way a brand communicates and the tone it uses is called its ______ (product packaging/brand voice/marketing budget).

Recycling helps protect the environment by promoting ____________ practices.

When working in sales, it is important that you present a positive _______.

Germany is a major _______ of motor cars.

Highly ______ foods are not as nutritious as fresh foods.

To reduce the ____________ (approach/impact/landfill) on the environment, we should adopt more sustainable practices.

The book illustrates how to _______ (upcycle/approach/impact) by making arts and crafts from everyday items.

___________ (Upcycling/Biodegradable/Appropriate) packaging helps to limit the amount of harmful chemicals released into the atmosphere.