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Bell Ringer - April 11, 2018

Quiz by Bernice Broussard

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6 questions
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  • Q1
    jTo successfully use the marketing concept, a business must do which of the following?
    identify what will satisfy the customers' needs and wants
    operate profitably
    develop and market products or services that customers consider better than other choices
    all of these
    30s
  • Q2
    Which of the following would be a good addition to the product mix for a health club?
    diamond rings
    chocolate chip cookies
    fitness apparel
    photo print service
    30s
  • Q3
    The branding, packaging, and labeling of your product should accomplish all of the following except
    identify your product
    provide information about the product
    differentiate your product from others on the market
    describe the company's product mix
    30s
  • Q4
    Which of the following is not a pricing objective?
    to maximize sales
    to increase profits
    to decrease expenses
    to attract customers
    30s
  • Q5
    A new cellular phone that lets you watch television, surf the Internet, send and receive e-mail, take pictures, and listen to music has just been released. There are people who want this device so badly they are willing to pay any price for it. The telephone should be priced using
    demand-based pricing
    competition-based pricing
    cost-based pricing
    time-based pricing
    30s
  • Q6
    During late summer, Nordstrom's Department Store offers fall and winter clothes at a discounted price for a short period of time. After that time, the price of this clothing goes up and is not reduced again until the end-of-season clearance. This is an example of
    promotional pricing
    multiple-unit pricing
    prestige pricing
    price lining
    30s

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