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Bell Ringer - April 12, 2018

Quiz by Bernice Broussard

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10 questions
Show answers
  • Q1
    Which of the following paricing techniques is often used when introducing a new product into the market with the goal of developing a strong customer base while discouraging competition?
    price skimming
    price lining
    prestige pricing
    penetration pricing
    30s
  • Q2
    You own an office supply store. You purchase desk lamps at a wholesale cost of $14 each. You use a markup of 45 percent to determine the retail price. At the end of season, you offer a discount price using a markdown of 20 percent of the retail price. The discount price for desk lamps is
    `$20.30
    $11.20
    $16.24`
    17.50
    30s
  • Q3
    Opening two or more restaurants in other locations around the city would be an example of a short-term goal for the owner of a new restaurant.
    False
    True
    30s
  • Q4
    The name, symbol, or design used to identify your product
    branding
    marketing
    positioning
    features
    30s
  • Q5
    Amount earned as a result of an investment
    market sghare
    marketing mix
    return on investment
    marketing strategy
    30s
  • Q6
    Identifies how marketing goals will be achieved
    marketing concept
    marketing plan
    marketing mix
    marketing strategy
    30s
  • Q7
    Uses the needs of customers as the primary focus during the planning, production, distribution, and promotion of a product or service.
    marketing concept
    marketing straategy
    marketing plan
    marketing mix
    30s
  • Q8
    Product characteristics that satisfy customer needs
    branding
    features
    product mix
    marketing mix
    30s
  • Q9
    The different products and services a business sells
    positioning
    marketing mix
    branding
    product mix
    30s
  • Q10
    Which of the following is not a pricing objective?
    to maximize sales
    to decrease expenses
    to attract customers
    to attract customers
    30s

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