Bell Ringer - April 12, 2018

Quiz by Bernice Broussard

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Q 1/10
Score 0
Which of the following paricing techniques is often used when introducing a new product into the market with the goal of developing a strong customer base while discouraging competition?
29

price skimming
price lining
prestige pricing
penetration pricing

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10 questions

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Q1
Which of the following paricing techniques is often used when introducing a new product into the market with the goal of developing a strong customer base while discouraging competition?
price skimming
price lining
prestige pricing
penetration pricing
30s
Q2
You own an office supply store. You purchase desk lamps at a wholesale cost of $14 each. You use a markup of 45 percent to determine the retail price. At the end of season, you offer a discount price using a markdown of 20 percent of the retail price. The discount price for desk lamps is
`$20.30
$11.20
$16.24`
17.50
30s
Q3
Opening two or more restaurants in other locations around the city would be an example of a short-term goal for the owner of a new restaurant.
False
True
30s
Q4
The name, symbol, or design used to identify your product
branding
marketing
positioning
features
30s
Q5
Amount earned as a result of an investment
market sghare
marketing mix
return on investment
marketing strategy
30s
Q6
Identifies how marketing goals will be achieved
marketing concept
marketing plan
marketing mix
marketing strategy
30s
Q7
Uses the needs of customers as the primary focus during the planning, production, distribution, and promotion of a product or service.
marketing concept
marketing straategy
marketing plan
marketing mix
30s
Q8
Product characteristics that satisfy customer needs
branding
features
product mix
marketing mix
30s
Q9
The different products and services a business sells
positioning
marketing mix
branding
product mix
30s
Q10
Which of the following is not a pricing objective?
to maximize sales
to decrease expenses
to attract customers
to attract customers
30s

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