Bell Ringer - December 5, 2024
Quiz by Bernice W. Broussard
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- Q1
Sharon is a sales associate and recently changed the arrangement of merchandise on the sales floor and would like to determine whether the new setup is helping sales. Which is the best way for Sharon to accomplish this?
Take notes about the number of displays and whether the frequency of restocking is increasing or decreasing
Listen to what customers are saying and observe how they are reacting to the new merchandising setup.
Ask customers for feedback relating to the new merchandising setup and whether it is useful and improved.
Pull sales reports from before and after the merchandising change and compare the associated sales figures.
30s - Q2
A shoe store is selling sandals, and a sales associate notices that a nearby department store is running a sale on sandals for the same price. What is the best strategy the associate can use to make sure the shoe store’s sandals sell?
Visit the competitor’s store to view their merchandise displays and prepare similar displays in order to increase visibility of the merchandise
Check the competitor’s website for policies and additional service offerings.
Discount the shoe store’s selection of sandals by10% to ensure the store is offering the lowest price.
Use approved signage that advertises the sandals as the store’s “Everyday low price.”
30s - Q3
Visual merchandising accomplishes which of the following:
Allows customers to make a connection with products
Organizes merchandise in the stockroom
Creates advertising billboards.
Promotes products using magazine advertisements
30s - Q4
An associate has just been transferred to the shoe department of the store where he works. On his second day, a customer asks him when the new summer collection will be available to preview. The associate is unable to answer and asks another associate. How can the associate best be prepared to answer similar questions about seasonal merchandise?
Wait for a friend who works in the buying department to come back from annual leave and then ask him.
Try to find out the information by reading the company’s promotional material.
Hope the merchandise arrives before the question comes up again.
Follow up with the other associate to find out about the store’s seasonal merchandising plan.
30s - Q5
Which statement best describes having hands-on instructional classes (i.e. interior painting, laying tiles, repairing a leaky faucet, etc.) at Lowe’s, the home improvement store.
Most customers want to try to complete home improvement projects on their own but do not have the time to attend a class
Instructors for these classes will be a tool to draw customers to the store to purchase products used in the class
Customers’ confidence in instructors will in turn boost their own confidence so that they can complete a project on their own after visits to the store to take classes.
The classes need to be scheduled at a convenient time or advertised enough in advance to enable a higher customer attendance
30s