Question 1

Sharon is a sales associate and recently changed the arrangement of merchandise on the sales floor and would like to determine whether the new setup is helping sales. Which is the best way for Sharon to accomplish this?

Accepted Answer

Pull sales reports from before and after the merchandising change and compare the associated sales figures.

Answer

Take notes about the number of displays and whether the frequency of restocking is increasing or decreasing

Answer

Listen to what customers are saying and observe how they are reacting to the new merchandising setup.

Answer

Ask customers for feedback relating to the new merchandising setup and whether it is useful and improved.

Question 2

A shoe store is selling sandals, and a sales associate notices that a nearby department store is running a sale on sandals for the same price. What is the best strategy the associate can use to make sure the shoe store’s sandals sell?

Accepted Answer

Use approved signage that advertises the sandals as the store’s “Everyday low price.”

Answer

Visit the competitor’s store to view their merchandise displays and prepare similar displays in order to increase visibility of the merchandise

Answer

Check the competitor’s website for policies and additional service offerings.

Answer

Discount the shoe store’s selection of sandals by10% to ensure the store is offering the lowest price.

Question 3

Visual merchandising accomplishes which of the following:

Accepted Answer

Allows customers to make a connection with products

Answer

Organizes merchandise in the stockroom

Answer

Creates advertising billboards.

Answer

Promotes products using magazine advertisements

Question 4

An associate has just been transferred to the shoe department of the store where he works. On his second day, a customer asks him when the new summer collection will be available to preview. The associate is unable to answer and asks another associate. How can the associate best be prepared to answer similar questions about seasonal merchandise?

Accepted Answer

Follow up with the other associate to find out about the store’s seasonal merchandising plan.

Answer

Wait for a friend who works in the buying department to come back from annual leave and then ask him.

Answer

Try to find out the information by reading the company’s promotional material.

Answer

Hope the merchandise arrives before the question comes up again.

Question 5

Which statement best describes having hands-on instructional classes (i.e. interior painting, laying tiles, repairing a leaky faucet, etc.) at Lowe’s, the home improvement store.

Accepted Answer

Customers’ confidence in instructors will in turn boost their own confidence so that they can complete a project on their own after visits to the store to take classes.

Answer

Most customers want to try to complete home improvement projects on their own but do not have the time to attend a class

Answer

Instructors for these classes will be a tool to draw customers to the store to purchase products used in the class

Answer

The classes need to be scheduled at a convenient time or advertised enough in advance to enable a higher customer attendance

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