
BOR: Chapter 3 Test
Quiz by Linzi Rhodes
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23 questions
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- Q1Which is not a component of a marketing plan?PlanogramPromotionPriceProduct30s
- Q2Bill is creating and selling homemade cookies. Which of the following factors does NOT directly affect how much Bill will sell his cookies for?The price of sugarThe oven temperature Bill uses when he bakes his cookiesThe price that Bill's competitors charge for similar cookiesThe amount of money that Bill wants to make on each sell30s
- Q3Which of the following is NOT considered a promotional strategy?PricingAdvertisingPublicityPersonal setting30s
- Q4The promotional approach aimed at specific customers with the goal of getting the customer to take caution is called:Direct marketingcold callingsalesadvertising30s
- Q5The most influential form of advertising is:TVCold callingNewspapersocial media30s
- Q6Visual merchandising does the following:organizes merchandise in the stock roomallows customer to make a connection with productsPromotes products using magazine advertisementscreates advertising billboards30s
- Q7When doing a store walkthrough, you notice a light fixture in the stockroom that's covered with dust and dead insects, and one light bulb is flickering. What do you do?Ignore the issues-maintenance will take care of itTell your managerCall the electricianFix it yourself30s
- Q8When doing a walkthrough, you see spilled soda on the floor. What do you do first?Get a cone or marker and put it near the spill so that no one will walk on it.Clean it upTell your managerIgnore the issues-maintenance will take care of it30s
- Q9What's the term for a schematic diagram that visually represents the way in which merchandise should be displayed on the sales floor?Inventory systemvisual merchandisingplanogramPLU30s
- Q10The FIFO method makes sure that which of the following occurs:Top-selling items are in the frontTop-selling items are in the backItems with the nearest-term expiration dates are in frontItems with the nearest-term expiration dates are in back30s
- Q11While the season is changing from summer to back to school, a manager asks a sales associate for ideas on a sales strategy that will help clear out the remaining summer merchandise. Which of the following strategies is most likely to help reach this goal?Reduce pricing on summer apparel by 60% or more and add incentives for purchasing sunscreen, bathing suits, and tank tops.Introduce an employee incentive plan for the salesperson who sells the most summer apparel that week.Suggest shipping the summer merchandise to an outlet store to make room for the spring linePut up signs throughout the store stating that all summer merchandise is ”while supplies last.”30s
- Q12Your store is running a promotion on pickles. They have created an end-cap display. A customer accidentally runs into the display with their shopping cart and many bottles of pickles fall and break. You see the mess as you walk by. What’s the best next step for the sales associate?Check on the shopper to ensure they are unharmed and direct traffic away from the area until it can be cleaned upYou’re not assigned to that part of the store, so you keep going and find someone else to take care of it.Nothing. Maintenance is surely aware of the problemPick up the big pieces of glass while you wait for help30s
- Q13Sharon is a sales associate and recently changed the arrangement of merchandise on the sales floor and would like to determine whether the new setup is helping sales. Which is the best way for Sharon to accomplish this?Listen to what customers are saying and observe how they are reacting to the new merchandising setup.Pull sales reports from before and after the merchandising change and compare the associated sales figures.Ask customers for feedback relating to the new merchandising setup and whether it is useful and improved.Take notes about the number of displays and whether the frequency of restocking is increasing or decreasing.30s
- Q14What should a store do with their 4th of July merchandise on the 5th of July?leave it on the shelves until customers buy all the merchandise.throw the merchandise left awaykeep the merchandise in the store warehouse until next yearMark down the merchandise30s
- Q15__________________ is not an example of a suggestive selling technique.Sales associates wearing the clothing being sold in the store.beach themed display with all the items needed for the beach including towels, beach bags, and sunblocka messy display of tank topsa store providing samples of cheese to customers30s