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BOR: Chapter 3 Test

Quiz by Linzi Rhodes

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23 questions
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  • Q1
    Which is not a component of a marketing plan?
    Planogram
    Promotion
    Price
    Product
    30s
  • Q2
    Bill is creating and selling homemade cookies. Which of the following factors does NOT directly affect how much Bill will sell his cookies for?
    The price of sugar
    The oven temperature Bill uses when he bakes his cookies
    The price that Bill's competitors charge for similar cookies
    The amount of money that Bill wants to make on each sell
    30s
  • Q3
    Which of the following is NOT considered a promotional strategy?
    Pricing
    Advertising
    Publicity
    Personal setting
    30s
  • Q4
    The promotional approach aimed at specific customers with the goal of getting the customer to take caution is called:
    Direct marketing
    cold calling
    sales
    advertising
    30s
  • Q5
    The most influential form of advertising is:
    TV
    Cold calling
    Newspaper
    social media
    30s
  • Q6
    Visual merchandising does the following:
    organizes merchandise in the stock room
    allows customer to make a connection with products
    Promotes products using magazine advertisements
    creates advertising billboards
    30s
  • Q7
    When doing a store walkthrough, you notice a light fixture in the stockroom that's covered with dust and dead insects, and one light bulb is flickering. What do you do?
    Ignore the issues-maintenance will take care of it
    Tell your manager
    Call the electrician
    Fix it yourself
    30s
  • Q8
    When doing a walkthrough, you see spilled soda on the floor. What do you do first?
    Get a cone or marker and put it near the spill so that no one will walk on it.
    Clean it up
    Tell your manager
    Ignore the issues-maintenance will take care of it
    30s
  • Q9
    What's the term for a schematic diagram that visually represents the way in which merchandise should be displayed on the sales floor?
    Inventory system
    visual merchandising
    planogram
    PLU
    30s
  • Q10
    The FIFO method makes sure that which of the following occurs:
    Top-selling items are in the front
    Top-selling items are in the back
    Items with the nearest-term expiration dates are in front
    Items with the nearest-term expiration dates are in back
    30s
  • Q11
    While the season is changing from summer to back to school, a manager asks a sales associate for ideas on a sales strategy that will help clear out the remaining summer merchandise. Which of the following strategies is most likely to help reach this goal?
    Reduce pricing on summer apparel by 60% or more and add incentives for purchasing sunscreen, bathing suits, and tank tops.
    Introduce an employee incentive plan for the salesperson who sells the most summer apparel that week.
    Suggest shipping the summer merchandise to an outlet store to make room for the spring line
    Put up signs throughout the store stating that all summer merchandise is ”while supplies last.”
    30s
  • Q12
    Your store is running a promotion on pickles. They have created an end-cap display. A customer accidentally runs into the display with their shopping cart and many bottles of pickles fall and break. You see the mess as you walk by. What’s the best next step for the sales associate?
    Check on the shopper to ensure they are unharmed and direct traffic away from the area until it can be cleaned up
    You’re not assigned to that part of the store, so you keep going and find someone else to take care of it.
    Nothing. Maintenance is surely aware of the problem
    Pick up the big pieces of glass while you wait for help
    30s
  • Q13
    Sharon is a sales associate and recently changed the arrangement of merchandise on the sales floor and would like to determine whether the new setup is helping sales. Which is the best way for Sharon to accomplish this?
    Listen to what customers are saying and observe how they are reacting to the new merchandising setup.
    Pull sales reports from before and after the merchandising change and compare the associated sales figures.
    Ask customers for feedback relating to the new merchandising setup and whether it is useful and improved.
    Take notes about the number of displays and whether the frequency of restocking is increasing or decreasing.
    30s
  • Q14
    What should a store do with their 4th of July merchandise on the 5th of July?
    leave it on the shelves until customers buy all the merchandise.
    throw the merchandise left away
    keep the merchandise in the store warehouse until next year
    Mark down the merchandise
    30s
  • Q15
    __________________ is not an example of a suggestive selling technique.
    Sales associates wearing the clothing being sold in the store.
    beach themed display with all the items needed for the beach including towels, beach bags, and sunblock
    a messy display of tank tops
    a store providing samples of cheese to customers
    30s

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