Which is not a component of a marketing plan?

Bill is creating and selling homemade cookies. Which of the following factors does NOT directly affect how much Bill will sell his cookies for?

Which of the following is NOT considered a promotional strategy?

The promotional approach aimed at specific customers with the goal of getting the customer to take caution is called:

The most influential form of advertising is:

Visual merchandising does the following:

When doing a store walkthrough, you notice a light fixture in the stockroom that's covered with dust and dead insects, and one light bulb is flickering. What do you do?

When doing a walkthrough, you see spilled soda on the floor. What do you do first?

What's the term for a schematic diagram that visually represents the way in which merchandise should be displayed on the sales floor?

The FIFO method makes sure that which of the following occurs:

While the season is changing from summer to back to school, a manager asks a sales associate for ideas on a sales strategy that will help clear out the remaining summer merchandise. Which of the following strategies is most likely to help reach this goal?

Your store is running a promotion on pickles. They have created an end-cap display. A customer accidentally runs into the display with their shopping cart and many bottles of pickles fall and break. You see the mess as you walk by. What’s the best next step for the sales associate?

Sharon is a sales associate and recently changed the arrangement of merchandise on the sales floor and would like to determine whether the new setup is helping sales. Which is the best way for Sharon to accomplish this?

What should a store do with their 4th of July merchandise on the 5th of July?

__________________ is not an example of a suggestive selling technique.

A shoe store is selling sandals, and a sales associate notices that a nearby department store is running a sale on sandals for the same price. What is the best strategy the associate can use to make sure the shoe store’s sandals sell?

_____________ is the action of promoting and selling products and services through advertising, space management, and product branding.

Winn Dixie is running a mix and match special with canned vegetables. Customers can pay $1.10 for any canned vegetable product or $10 for 10 canned vegetable products. Madeline is ready for check-out and has 2 Black Beans, 5 Kidney Beans, and 3 Golden Corn cans. What would be the proper way to process the sale at the register?

Visual merchandising accomplishes which of the following

An associate has just been transferred to the shoe department of the store where he works. On his second day, a customer asks him when the new summer collection will be available to preview. The associate is unable to answer and asks another associate. How can the associate best be prepared to answer similar questions about seasonal merchandise?

Which statement best describes having hands-on instructional classes (i.e. interior painting, laying tiles, repairing a leaky faucet, etc.) at Lowe’s, the home improvement store.

To determine the cost of oranges when checking out at the grocery store, the sales associate must enter a number code known as the ______________ that identifies the bulk produce item.

A customer approaches a sales associate and asks if they have a size small in the pink t-shirt she is browsing. The sales associate does an iPad search and sees that there is 1 in their inventory meaning the inventory is ______________.