Question 1

What is a brand?

Accepted Answer

C. A combination of elements that identifies a business/product

Answer

A. A logo or slogan only

Answer

D. A company's stock market value

Answer

B. A legal document

Question 2

Which of the following is not a reason branding is important?

Accepted Answer

B. It ensures low production costs

Answer

C. It helps businesses gain recognition

Answer

A. It creates a product personality

Answer

D. It distinguishes products from competitors

Question 3

What did Old Spice do to stay relevant to younger consumers?

Accepted Answer

C. Launched "The Man Your Man Could Smell Like" campaign

Answer

B. Created a new scent

Answer

D. Discontinued old products

Answer

A. Lowered prices

Question 4

What does a brand image represent?

Accepted Answer

B. The “personality” of the brand

Answer

D. A description of all product ingredients

Answer

C. The company’s legal name

Answer

A. The product’s packaging style

Question 5

Which of the following companies built a brand image around giving back?

Accepted Answer

B. Toms Shoes

Answer

A. Nike

Answer

D. Apple

Answer

C. Coca-Cola

Question 6

What is a brand name?

Accepted Answer

C. A word or group of words representing a product/service

Answer

A. The logo of the product

Answer

B. A graphic character used in promotions

Answer

D. A name used to register with the government

Question 7

Which of these is an example of a trade name?

Accepted Answer

C. PepsiCo

Answer

A. Doritos

Answer

D. Mountain Dew

Answer

B. Lays

Question 8

What is a brand mark?

Accepted Answer

B. A unique visual symbol or design

Answer

D. The name of a product

Answer

A. A famous slogan

Answer

C. A licensing agreement

Question 9

In the Tostitos logo, what do the two “t” letters symbolize?

Accepted Answer

C. People sharing chips and salsa

Answer

B. Trees

Answer

A. Tacos

Answer

D. The founders of the brand

Question 10

A character like the Geico Gecko is called a:

Accepted Answer

D. Trade character

Answer

A. Trademark

Answer

C. Brand mascot

Answer

B. Trade name

Question 11

What does a trademark do?

Accepted Answer

B. Gives legal protection to brand elements

Answer

D. Ensures product availability

Answer

A. Helps design websites

Answer

C. Creates social media buzz

Question 12

What is a Unique Value Proposition (UVP)?

Accepted Answer

C. A statement showing how a brand is different and valuable

Answer

A. A pricing discount

Answer

B. A company’s public address

Answer

D. A government-issued patent

Question 13

What are brand values?

Accepted Answer

B. Social and ethical beliefs a brand stands for

Answer

A. The net worth of a brand

Answer

D. Financial donations made by a company

Answer

C. Price tags on each item

Question 14

What does brand cohesion ensure?

Accepted Answer

C. A consistent customer experience across all platforms

Answer

D. Monthly product launches

Answer

A. Lower production costs

Answer

B. Creative advertising

Question 15

What type of brand is sold only at specific retailers and usually at a lower cost?

Accepted Answer

B. Private distributor brand

Answer

C. Generic brand

Answer

D. Franchise brand

Answer

A. National brand

Question 16

What is brand extension?

Accepted Answer

B. Using an existing brand name to launch a new product

Answer

C. Rebranding an old product

Answer

A. Buying out another company

Answer

D. Creating a product for a new demographic

Question 17

What is brand licensing?

Accepted Answer

B. Allowing another company to use your brand for a fee

Answer

D. Renewing your trademark

Answer

C. Buying multiple domains

Answer

A. Selling licenses to operate stores

Question 18

A strategy that includes national, private, and generic brands is called:

Accepted Answer

C. Mixed branding

Answer

D. Brand extension

Answer

A. Licensing strategy

Answer

B. Co-branding

Question 19

What is the highest level of brand recognition?

Accepted Answer

D. Brand Loyalty

Answer

B. Brand Recognition

Answer

A. Brand Rejection

Answer

C. Brand Preference

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