Question 1

the tendency to always buy a particular brand

Accepted Answer

brand loyalty

Question 2

the ideas and beliefs people have about a brand

Accepted Answer

brand image

Question 3

using an existing name on another type of product

Accepted Answer

brand stretching

Question 4

how familiar people are with a brand (or its logo and slogan)

Accepted Answer

brand awareness

Question 5

the title given to a product by the company that makes it

Accepted Answer

brand name

Question 6

the introduction of a product to the market

Accepted Answer

product launch

Question 7

the length of time people continue to buy a product

Accepted Answer

product lifecycle

Question 8

the set of products made by a company

Accepted Answer

product range

Question 9

when products are used in films or TV programmes

Accepted Answer

product placement

Question 10

the use of a well-known person to advertise products

Accepted Answer

product endorsement

Question 11

the best-selling product or brand in a market

Accepted Answer

market leader

Question 12

The activity of gathering information about consumers' needs and preferences.

Accepted Answer

market research

Question 13

the portion of a market controlled by a particular company or product.

Accepted Answer

market share

Question 14

the second best-selling product or brand in a market

Accepted Answer

market challenger

Question 15

a group of customers of a similar age, income level or social group.

Accepted Answer

market segment

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