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BSTE 322 Quiz

Quiz by Ruan Steyn

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10 questions
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  • Q1

    Is the following question true or false: Customers are the heartbeat of a business; businesses cannot survive without customers.

    true
    false
    True or False
    60s
  • Q2

    Name the last P of marketing that is left out on the image.

    Question Image

    Physical evidence

    Profit

    Personnel

    Problem identification

    60s
  • Q3

    Decide what is the correct answer for the following statement: A company’s sense of responsibility towards the community and the environment in which it operates.

    Corporate social responsibility

    Company responsibility

    Community upliftment

    Corporate social investment

    60s
  • Q4

    Identify which of the following is not an example of corporate social responsibility programmes.

    Support youth programmes.

    Build a shopping center.

    Offer bursaries to needy students.

    Build schools in communities.

    60s
  • Q5

    Organise the correct phase of the price determination process with the correct explanation.

    Users link answers
    Linking
    120s
  • Q6

    Differentiate between advertising and public relations by sorting the correct characteristics into their respective groups.

    Users sort answers between categories
    Sorting
    120s
  • Q7

    Name the missing word: ____ are the rights of individuals who work to ensure their own income and the profit of their employers.

    Users enter free text
    Type an Answer
    60s
  • Q8

    Define the following: What is the purpose of the marketing process?

    Users enter free text
    Type an Answer
    60s
  • Q9

    Read the case study and list the three diversity issues that were evident in the workplace during the marketing meeting.

    Lisa, an experienced marketing manager, led the morning marketing meeting that consisted of a diverse team: Sarah, a recent graduate; Ahmed a senior marketer in his mid-50s; and Maria, an immigrant from Mexico. During a meeting, Lisa noticed gender bias affecting Sarah and Maria's input . She intervened, encouraged Sarah and Maria to share their insights, and scheduled diversity training to promote inclusivity.

    Users enter free text
    Type an Answer
    120s
  • Q10

    Examine the image and explain the specific term associated with this kind of representation in the context of branding and intellectual property. 

    Question Image
    Users enter free text
    Type an Answer
    120s

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