BSTE 322 Quiz

Is the following question true or false: Customers are the heartbeat of a business; businesses cannot survive without customers.

Decide what is the correct answer for the following statement: A company’s sense of responsibility towards the community and the environment in which it operates.

Identify which of the following is not an example of corporate social responsibility programmes.

Organise the correct phase of the price determination process with the correct explanation.

Differentiate between advertising and public relations by sorting the correct characteristics into their respective groups.

Name the missing word: ____ are the rights of individuals who work to ensure their own income and the profit of their employers.

Define the following: What is the purpose of the marketing process?

Read the case study and list the three diversity issues that were evident in the workplace during the marketing meeting.

Lisa, an experienced marketing manager, led the morning marketing meeting that consisted of a diverse team: Sarah, a recent graduate; Ahmed a senior marketer in his mid-50s; and Maria, an immigrant from Mexico. During a meeting, Lisa noticed gender bias affecting Sarah and Maria's input . She intervened, encouraged Sarah and Maria to share their insights, and scheduled diversity training to promote inclusivity.