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Btec marketing, market segmentation, targeting and positioning

Quiz by farah

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19 questions
Show answers
  • Q1
    What is market segmentation?
    The process of dividing a market into distinct groups of buyers
    The act of directly selling products to consumers
    The strategy of lowering prices to gain market share
    The method of increasing advertising to boost sales
    30s
  • Q2
    What does targeting in marketing refer to?
    Creating a product prototype for testing
    Selecting specific segments of the market to focus marketing efforts on
    Conducting market research to gather data
    Implementing a pricing strategy to increase profits
    30s
  • Q3
    What is positioning in the context of marketing?
    The pricing strategy used to compete in the market
    The process of generating sales leads through advertising
    The process of establishing a brand's identity in the minds of consumers
    The arrangement of products in a retail space
    30s
  • Q4
    Which of the following best describes demographic segmentation?
    Segmenting by geographic location and climate
    Dividing the market based on age, gender, income, and education
    Segmentation based on consumer attitudes and behaviors
    Dividing the market based on personality traits and values
    30s
  • Q5
    What is the primary goal of market positioning?
    To create a unique impression of a brand in the minds of consumers
    To enhance customer service quality
    To increase product distribution channels
    To lower production costs for higher profit margins
    30s
  • Q6
    What is an example of psychographic segmentation?
    Segmenting based on lifestyle and personality traits
    Segmenting according to income levels
    Dividing consumers by their geographic location
    Categorizing based on age groups
    30s
  • Q7
    When a company tailors its marketing mix to meet the needs of a specific segment, what is this process called?
    Market research
    Target marketing
    Market analysis
    Mass marketing
    30s
  • Q8
    Which of the following methods is commonly used for market segmentation?
    Social media posts
    Surveys and questionnaires
    Customer complaints analysis
    Website traffic analysis
    30s
  • Q9
    What does the acronym B2C stand for in marketing?
    Business to Consumer
    Brand to Consumer
    Business to Company
    Buyer to Customer
    30s
  • Q10
    What does market segmentation primarily help a business to achieve?
    Identify specific customer groups
    Simplify distribution channels
    Reduce product costs
    Increase overall market size
    30s
  • Q11
    Which of the following is NOT a method of market segmentation?
    Time segmentation
    Psychographic segmentation
    Geographic segmentation
    Demographic segmentation
    30s
  • Q12
    What is the purpose of targeting in marketing?
    To enhance product production
    To focus marketing efforts on specific customer segments
    To decrease advertising costs
    To increase overall product range
    30s
  • Q13
    Which of the following best describes positioning in marketing?
    Determining the price of a product
    Increasing production efficiency
    Creating a distinct image for a product in the customer's mind
    Identifying potential customer segments
    30s
  • Q14
    Which factor is commonly used in psychographic segmentation?
    Income level
    Lifestyle
    Geographic location
    Age
    30s
  • Q15
    What is a key benefit of effective market segmentation?
    Simplified supply chain management
    More targeted marketing strategies
    Wider customer reach
    Lower production costs
    30s

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