Determines if an idea for a new business is practical

Name the 4 P's

Those most likely to buy products and services

Something that promotes or enhances the value of the product or service to the customer.

Is a document that describes a new business

An idea for a new business that can be tested.

A brief recounting of the key points contained in a business plan

What a business wants to accomplish with its marketing efforts.

The particular combination of product, price, place and promotion strategies that you use to reach your market

The physical container or wrapper that holds it

Symbol, or design used to identify product.

A plan for a business to reach its marketing objectives through the four main strategies of product, place, price, and promotion

The path a product takes from producer(or manufacturer) to final user(or consumer)

All the products a company makes or sells

How consumers see a product in terms of quality, availability, pricing and uses.

Placement of a product in a limit number of sales outlets in an area.

The part of the package used to present information

Placement of a product in all suitable sales outlets

Placement of a product in a limited number of outlets to one per area.