What makes a contract legally binding?

Mutual agreement, consideration, and legal capacity of both parties

A handshake between business partners

Verbal agreement between two parties

Written documentation with one signature

What is a tort in business law?

A civil wrong that causes harm or injury

What is the primary purpose of intellectual property protection?

To safeguard creative works and innovations

To prevent competition in the market

To regulate international trade

Which law specifically protects workers from discrimination?

Digital Millennium Copyright Act

What is the main purpose of consumer protection laws?

To safeguard consumers from unfair practices

What is the primary focus of workplace safety laws?

Ensuring a safe working environment

Which of the following is an example of a breach of contract?

Failing to deliver goods as specified

What is the purpose of the Fair Labor Standards Act?

Minimum wage and overtime regulations

Which workplace law addresses family and medical leave?

Americans with Disabilities Act

What is the main purpose of trademark protection?

Identify and distinguish brands

Which of the following is a key aspect of business ethics?

Social responsibility and fair practices

Following legal requirements only

Business Law and Ethics Assessment

Quiz Unit 1.2 and 1.3 Business Law and Ethics

Unit 1.1 QUIZ- Introduction to Business Law and Ethics

Quiz Unit 1.2 and 1.3 Introduction to business law and ethics

English for business and law

Grace Hopper (1906-1992): An American computer scientist and U.S. Navy rear admiral. She was a pioneer in computer programming and developed the first compiler for a computer programming language, laying the groundwork for cobol. Garrett Augustus Morgan Sr. (1877-1963): An African American inventor who patented the traffic signal and the safety hood, a precursor to the modern gas mask. Hedy Lamarr (1914-2000): An Austrian-American actress and inventor who co-invented an early technique for spread spectrum communications, a key to modern wifi and bluetooth technology. Otis Boykin (1920-1982): An African American inventor who patented over 25 electronic devices, including a control unit for the pacemaker that is widely used today. Stephanie Kwolek (1923-2014): An American chemist who invented the synthetic fiber Kevlar, which is used in bulletproof vests and other protective equipment. Gladys West (b. 1930): An African American mathematician who played a crucial role in the development of the GPS technology we use today. Shirley Ann Jackson (b. 1946): An African American physicist who was the first African American woman to receive a doctorate at MIT and her work laid the foundations for the touch-tone telephone, caller ID, and call waiting. Tu Youyou (b. 1930): A Chinese pharmaceutical chemist who discovered artemisinin, a drug therapy that has significantly reduced the mortality rates for malaria, for which she was awarded the Nobel Prize in Physiology or Medicine in 2015. Chien-Shiung Wu (1912-1997): A Chinese-American physicist who made significant contributions to the Manhattan Project and disproved the hypothetical law of conservation of parity, for which her male colleagues received the Nobel Prize (she did not). Mária Telkes (1900-1995): A Hungarian-American biophysicist and architect dubbed the "Sun Queen" for her pioneering work in solar energy, including the development of the first solar-powered house. Percy Lavon Julian (1899-1975): An African American chemist and pioneer in the chemical synthesis of medicinal drugs from plants. Charles Ginsburg (1925-1992): An American engineer who led the team that developed the first commercial videotape recorder. Philo Farnsworth (1906-1971): An American inventor who developed an electronic television system and made major contributions to early television technology. María Montoya Martínez (1887-1980): A Native American (Tewa) potter from San Ildefonso Pueblo, New Mexico, who helped revive the traditional black-on-black pottery style and is considered one of the most influential Pueblo potters of the 20th century. Satya Nadella (b. 1967): An Indian-American business executive who has been the chief executive officer of Microsoft since 2014, overseeing the company's transformation into a cloud computing powerhouse. Junko Tabei (1939-2016): A Japanese mountaineer who in 1975 became the first woman to reach the summit of Mount Everest, and the first woman to ascend the Seven Summits, climbing the highest peaks on each continent. Mildred Dresselhaus (1930-2017): An American physicist and engineer, known as the "Queen of Carbon Science," who made groundbreaking contributions to the study of carbon materials like graphite and carbon nanotubes. Ellen Ochoa (b. 1958): An American engineer and former astronaut. In 1993, she became the first Hispanic woman to go to space when she flew on the Space Shuttle Discovery. Françoise Barré-Sinoussi (b. 1947): A French virologist who co-discovered HIV as the cause of AIDS, for which she was awarded the Nobel Prize in Physiology or Medicine in 2008. Esther Lederberg (1922-2006): An American microbiologist who made significant contributions to genetics and microbiology, including the discovery of the bacterial virus lambda, but whose work was often overshadowed by her husband's Nobel Prize-winning accomplishments.

Make a vocabulary quiz with below.Crisis: a very difficult situation or emergency; “Investors are worried that continuing problems in the stock market might lead to another financial crisis.” Short-staffed: not having enough employees or workers; “We laid off dozens of employees to save money, but now we’re short-staffed and can’t fill orders quickly.” To drive someone nuts: to make someone upset or annoyed; “The autocorrect feature on my mobile phone really drives me nuts.” To arise: to happen or start to develop, especially for problems or situations; “Problems arose for the developers when local residents voted against construction of the new shopping mall.” To moan: to complain about something, especially in a way that bothers other people; “Every Monday morning my colleagues moan about having to come to the office so early.” Optimism: the feeling or belief that good things will happen; “Analysts are expressing optimism that the real estate market will bounce back quickly.” Pessimism: the tendancy or belief that the worst will happen. “Now is not the time for pessimism, we need to believe we can do this or we will fail.” Hurdle: a problem that must be overcome or dealt with in order to reach a goal or do something; “Lack of capital is a major hurdle for many young entrepreneurs with good business ideas.” © 2013 All rights reserved: www.businessenglishpod.com 2 To give up: to stop trying to do or achieve something; “After being rejected by over a dozen universities, Roger gave up on his plans to study for an MBA.” To keep your eye on the prize: to stay motivated and focused on your final goal or reward; “Okay folks, I know things have been really busy, but let’s keep our eye on the prize and we’ll get this done before Christmas.” Down the road: in the future; “Sales our good in our retail outlets, but 10 years down the road we’re going to have to be more competitive in the online market.” To overcome: to deal with a problem successfully; “You are going to have to overcome your lack of confidence if you want to be a good salesman.” Decisiveness: having the ability to make decisions and act firmly. “Decisiveness is a quality we look for in new managers.” Bumpy: we can use “bumpy” to describe a road or process that has many problems; “We had a pretty bumpy start-up phase, but we finally managed to turn a profit in our fifth year of operations.” To display: to show a feeling, emotion, or characteristic; “David displayed tremendous preparation and diplomacy during the negotiations.” On the fence: someone who is “on the fence” is having difficulty making a decision or taking a position; “While the executives support expansion wholeheartedly, the shareholders are still on the fence about it.” All-in: in poker, if you are “all-in” you put all your money on one bet, but we can use this expression more generally to say you are completely committed to something, especially a plan; “This sounds like a good idea, but before I go all-in I need to know more about the project partners.” To have what it takes: to have the ability or intelligence to do something; “I thought I’d enjoy law, but after a few years as a junior lawyer I realized I don’t really have what it takes.

C Consumers and customers C1 Market segmentation, targeting and positioning Learners will understand how and why B2B and B2C organisations segment the market, and how and why marketing activities are adapted according to the different segments identified. • Target market segmentation: o demographics – age, race, religion, gender, family size, ethnicity, income, education level, disability, socio-economic group i.e. socio-economic status, MOSAIC o geographic – location o psychographic – social class, attitudes, lifestyle and personality characteristics o behavioural – spending, consumption, rate of usage, loyalty status, desired benefits o B2B targeting – organisation size, scope, purpose, culture, type of product, industry type, budget holder/purchasing decision maker, budget size. C2 Consumer buying behaviour • Customer needs and wants: o functional benefits o emotional benefits o physiological benefits o luxury or necessity. • Consumer behaviour processes: o what, how much, when, why o impulse purchases o routine purchases o limited decision making o extensive decision making. C3 Customer profiles Learners will understand customer profiling within marketing practice. • External customer: a person or external organisation who buys products. • Internal customer: a person who is directly connected to the organisation, but not necessarily employed by them: o stakeholders o employees o shareholders. • Consumer: a person or business who uses the products they have bought or were bought for them. • Physical goods and intangible services. • Customer profiles: o demographics – age, gender, occupation, income, education o psychographic o behavioural – using web analytics to create user

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