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Business marketing - market research

Quiz by Carmela Isabella

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24 questions
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  • Q1
    What is market research?
    An analysis of competitors' pricing strategies.
    A method for improving customer service.
    A strategy for promoting products to potential customers.
    A process of gathering information about a target market to make informed business decisions.
    30s
  • Q2
    What is a primary research method?
    Data analysis
    Newspaper ads
    Surveys
    Social media marketing
    30s
  • Q3
    What is a target audience?
    A specific group of people who are most likely to be interested in a product or service.
    The overall marketing budget of a business.
    The total number of potential customers in a market.
    The competition in a particular industry.
    30s
  • Q4
    What is the purpose of SWOT analysis in market research?
    To create advertising campaigns.
    To assess the strengths, weaknesses, opportunities, and threats of a business or product.
    To analyze consumer preferences and behavior.
    To develop pricing strategies.
    30s
  • Q5
    Which factor is the primary reason consumers make purchasing decisions?
    Price
    Brand reputation
    Marketing materials
    Product quality
    30s
  • Q6
    What is the concept that describes consumers' tendency to evaluate products higher if they believe them to be more expensive?
    Social proof
    Perceived value
    Brand loyalty
    Impulse buying
    30s
  • Q7
    Which term describes the psychological process where consumers tend to seek out and interpret information that aligns with their pre-existing beliefs?
    Impulse buying
    Social proof
    Brand loyalty
    Confirmation bias
    30s
  • Q8
    What term describes the process in which consumers evaluate and compare different brands or products before making a purchasing decision?
    Social proof
    Impulse buying
    Brand loyalty
    Consideration set
    30s
  • Q9
    What is the term that refers to a consumer's tendency to rely on the opinions and recommendations of others when making a purchasing decision?
    Perceived value
    Social proof
    Brand loyalty
    Impulse buying
    30s
  • Q10
    What is the term that describes the tendency of consumers to prefer familiar brands and products over unfamiliar ones?
    Social proof
    Impulse buying
    Perceived value
    Brand loyalty
    30s
  • Q11
    What is the term that describes the process of consumers purchasing products or services on an impulse without thorough consideration?
    Brand loyalty
    Impulse buying
    Perceived value
    Confirmation bias
    30s
  • Q12
    What is the term that describes consumers' tendency to prefer products that are readily available and easy to access?
    Brand loyalty
    Perceived value
    Social proof
    Convenience bias
    30s
  • Q13
    What is the term that refers to the psychological discomfort or dissonance experienced by consumers after making a purchase that contradicts their beliefs or values?
    Brand loyalty
    Impulse buying
    Buyer's remorse
    Social proof
    30s
  • Q14
    What is the term for the phenomenon in which consumers base their purchasing decisions on the opinions and experiences of other consumers?
    Impulse buying
    Brand loyalty
    Word-of-mouth
    Social proof
    30s
  • Q15
    Which of the following is NOT a primary research method used in market research?
    Conducting focus groups
    Observing customer behavior
    Conducting surveys
    Reading published reports and articles
    30s

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