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Business Marketing unit 9 level 2 BTEC exam

Quiz by Lee Kennedy

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60 questions
Show answers
  • Q1
    Which of the following is a key component of a marketing mix?
    Personnel
    Promotion
    Productivity
    Profit
    30s
  • Q2
    What does SWOT stand for in marketing analysis?
    Strengths, Weaknesses, Opportunities, Threats
    Supply, Wages, Outputs, Timeframes
    Style, Word of mouth, Outreach, Trends
    Sales, Wealth, Objectives, Targets
    30s
  • Q3
    Which of the following best describes market segmentation?
    Eliminating competition
    Increasing the total market size
    Dividing a market into smaller groups of consumers
    Creating a single marketing strategy for all consumers
    30s
  • Q4
    What is the primary purpose of a brand's value proposition?
    To communicate the unique benefits of a product or service
    To increase product sales volume
    To determine the pricing strategy
    To identify the target market demographics
    30s
  • Q5
    What does the term 'target market' refer to?
    A specific group of consumers at which a product or service is aimed
    A brief description of a product's features
    All potential customers regardless of preferences
    The total population of consumers
    30s
  • Q6
    What does the term 'customer relationship management' (CRM) refer to?
    The process of closing sales transactions
    Methods for increasing product production
    Ways to reduce marketing costs
    Strategies for managing a company's interactions with current and potential customers
    30s
  • Q7
    What is a common method for measuring customer satisfaction?
    Employee performance evaluations
    Sales revenue analysis
    Market share tracking
    Surveys and feedback forms
    30s
  • Q8
    Which of the following is a benefit of digital marketing over traditional marketing?
    Higher production costs
    Limited tracking of campaign performance
    Guaranteed customer engagement
    Lower cost and broader reach
    30s
  • Q9
    What is the role of a marketing objective?
    To eliminate competition
    To define company mission statements
    To increase production efficiency
    To provide clear goals for marketing efforts
    30s
  • Q10
    What is the significance of the '4 P's' in marketing?
    They outline employee responsibilities
    They represent the key elements of a marketing strategy
    They describe customer demographics
    They are a set of financial ratios
    30s
  • Q11
    What is the primary goal of a marketing strategy?
    To maximize production efficiency
    To increase employee satisfaction
    To identify and meet customer needs
    To reduce operational costs
    30s
  • Q12
    Which of the following is a common method of market research?
    Cutting production costs
    Surveys
    Increasing advertising budget
    Expanding product lines
    30s
  • Q13
    What does the term 'target market' refer to?
    A specific group of consumers a business aims to reach
    All the competitors in an industry
    The total sales of a product
    The entire population of a country
    30s
  • Q14
    What is the purpose of a Unique Selling Proposition (USP)?
    To expand into new markets
    To increase the price of a product
    To differentiate a product from its competitors
    To reduce production time
    30s
  • Q15
    Which element is NOT typically part of the marketing mix (4 Ps)?
    Price
    Place
    Promotion
    Production
    30s

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