Business of Retail (Chapter 1): Retail Industry Overview

Which category would the following action be categorized in: acknowledge and welcome the customer in a cheerful manner in attempt to establish a rapport?

Jack is a customer who needs a 9-passenger van to bring his son's basketball team to Dave & Buster's for a group outing. He goes into the nearby vehicle rental office looking to rent a 9-passenger van, but another customer rented the last one available 2 hours earlier. Jack seems to really need that type of vehicle, and the closest rental office with this type of vehicle is 31 miles away. Wat is the sale's associate's best response?

A customer shopping for gloves is undecided about which brand to buy. She narrowed her options down to 2 popular brands; what should the associate say to help the customer decide?

A cake shop completed its first big party. The shop wants to promote additional business and create a loyal clientele. Which is the MOST effective way to do this?

A customer has $100 to spend on buying a gift. They could make their purchase either at Cabela's or a Bass Pro. What competitive relationship exists between these two retailers?

You are a cashier at an O'Reilly's Auto Store and Susan comes in and says that her tire sensor has come on, but she doesn't know what it means. You go out to look at the sensor light and realize that her right tire is low in air. Susan isn't sure about what pressure is safe to use. You are new at your job, so you don't know the answer. What is your next best step?

Lids buys hats from many manufacturers and stores them here before shipping to their stores.

_______ are retailers that offer the same products or services with the goal of selling it to the same audience.

A sales associate just completed a sale on a dishwasher and the customer wants it delivered tomorrow on the associate's day off. Which of the following should the sales associate do?

Mr. Wilson calls your store and tells you that he needs a larger suitcase for a trip he is taking in less than a week. He says that the suitcase he has is too small. After looking at your website, he found a suitcase which he would like to purchase. That particular suitcase is not in stock, but you can order it for the customer. Which of the following should you do?

Keith decides he will use Turbo Tax to do his own federal income taxes and file them. Keith shops for the software at Office Depot on Friday evening. He plans to do his taxes over the weekend so he can mail them on Monday, April 15. Allison is the sales associate and tells Keith that they do not have the program in stock. Allision checks with the buyer and finds out that a new supply is expected on Monday. What's the best way for Allison to help Keith right now?

A ______ is a business that's owned by shareholders through publicly trades stock, has many stores and has centralized ownership.

A customer is undecided on buying wireless headphones or traditional wired headphones, and seems to like the wireless headphones the best, but he is not sure about making the purchase. What should the sales associate do to encourage him to make the purchase?

Several customers are checking out at the express lane with 10-15 items. There is a large sight that says the express lane is for customers with 5 items or less. The cashier's supervisor wants the 5-item rule enforced. What should the cashier do?