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Business of Retail (Chapter 1): Retail Industry Overview

Quiz by Linzi Rhodes

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14 questions
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  • Q1
    Which category would the following action be categorized in: acknowledge and welcome the customer in a cheerful manner in attempt to establish a rapport?
    Recommend comprehensive solutions
    Assess needs and interest
    Make a connection with the customer
    Listen and confirm customers' needs
    30s
  • Q2
    Jack is a customer who needs a 9-passenger van to bring his son's basketball team to Dave & Buster's for a group outing. He goes into the nearby vehicle rental office looking to rent a 9-passenger van, but another customer rented the last one available 2 hours earlier. Jack seems to really need that type of vehicle, and the closest rental office with this type of vehicle is 31 miles away. Wat is the sale's associate's best response?
    "I'm sorry, but all the 9-passenger vans are rented out. In the future, next time go online to rent the van in advance. We only have a few of those types and they are really popular."
    "I just rented the last 9-passenger van 2 hours ago. If you just would have gotten here earlier, I could have rented that one to you."
    "We have a large van available in case you would like to consider other options. But if you really want the 9-passenger van, we also have an office 31 miles away. Would you like me to check if they have one available?"
    "I'm sorry, but the 9-passenger van isn't available anymore. Would you be interested in renting a 7-passenger van?"
    30s
  • Q3
    A customer shopping for gloves is undecided about which brand to buy. She narrowed her options down to 2 popular brands; what should the associate say to help the customer decide?
    "They're both great gloves, so both choices are good choices."
    "Both gloves have great reviews! Why don't you try both and see how they feel on your hands?"
    "You can pick based on the color. Which color do you like best?"
    "If you're undecided, you can get both, ad I can give you a 20% discount."
    30s
  • Q4
    A cake shop completed its first big party. The shop wants to promote additional business and create a loyal clientele. Which is the MOST effective way to do this?
    Take pictures of the event and make posters for the shop
    Place an ad in the local newspaper, show the shop's address, telephone number, and site address.
    Ask satisfied customers for feedback, referrals, and opportunities to serve their upcoming events.
    Create attractive cake displays and signs for customoers who visit.
    30s
  • Q5
    A customer has $100 to spend on buying a gift. They could make their purchase either at Cabela's or a Bass Pro. What competitive relationship exists between these two retailers?
    Rival Competetitors
    Direct Competitors
    Replacement Competitors
    Indirect Competitors
    30s
  • Q6
    You are a cashier at an O'Reilly's Auto Store and Susan comes in and says that her tire sensor has come on, but she doesn't know what it means. You go out to look at the sensor light and realize that her right tire is low in air. Susan isn't sure about what pressure is safe to use. You are new at your job, so you don't know the answer. What is your next best step?
    Look up the answer online with Susan.
    Ask another associate at the store that might know what's the recommended PSI for the tire.
    Tell Susan the pressure she should use is the 24 PSI just to be safe since you know that's not too much.
    Tell Susan that you don't know the answer to that question.
    30s
  • Q7
    Lids buys hats from many manufacturers and stores them here before shipping to their stores.
    Manufacturer
    Customer
    Distribution Center
    Retailer
    30s
  • Q8
    _______ are retailers that offer the same products or services with the goal of selling it to the same audience.
    Indirect Competitors
    Replacement Competitors
    Partner Competitors
    Direct Competitors
    30s
  • Q9
    A sales associate just completed a sale on a dishwasher and the customer wants it delivered tomorrow on the associate's day off. Which of the following should the sales associate do?
    Explain that they have no control over the delivery schedule.
    Give the warehouse delivery service's phone number to the customer and have the customer deal with it.
    Promise deliver for the specified time to make the customer happy.
    Check with the warehouse delivery drivers while the customer is still in the store.
    30s
  • Q10
    Mr. Wilson calls your store and tells you that he needs a larger suitcase for a trip he is taking in less than a week. He says that the suitcase he has is too small. After looking at your website, he found a suitcase which he would like to purchase. That particular suitcase is not in stock, but you can order it for the customer. Which of the following should you do?
    Provide a list of other stores in the area that sell luggage for the customer to call.
    Tell the customer the item can be ordered and should arrive in time if he is willing to pay for overnight deliver.
    Try to sell Mr. Wilson a more expensive suitcase that you do not have in your store.
    Tell Mr. Wilson to contact the manufacturer about his current suitcase to see if it is under warranty.
    30s
  • Q11
    Keith decides he will use Turbo Tax to do his own federal income taxes and file them. Keith shops for the software at Office Depot on Friday evening. He plans to do his taxes over the weekend so he can mail them on Monday, April 15. Allison is the sales associate and tells Keith that they do not have the program in stock. Allision checks with the buyer and finds out that a new supply is expected on Monday. What's the best way for Allison to help Keith right now?
    Call a competitor's store and see if they have the program in stock to meet the customer's immediate needs.
    Ask Keith why he waited until last minute to do his taxes.
    Tell Keith that she will contact him as soon as the new shipment arrives and put one on hold for him.
    Ask Keith what Turbo Tax features he likes about the software and see if the store has another program in stock that would fit his needs.
    30s
  • Q12
    A ______ is a business that's owned by shareholders through publicly trades stock, has many stores and has centralized ownership.
    Private Company
    Independednt
    Franchise
    Corportation
    30s
  • Q13
    A customer is undecided on buying wireless headphones or traditional wired headphones, and seems to like the wireless headphones the best, but he is not sure about making the purchase. What should the sales associate do to encourage him to make the purchase?
    Remind the customer about the return and exchanges policies and highlight the superiority in connectivity of the wireless headphones.
    Give the customer space while she decides what she wants.
    Ask the customer to think about it and come back when she's ready to make the purchase.
    Offer the customer to enroll in the store's loyalty program to collect points for this purchase.
    30s
  • Q14
    Several customers are checking out at the express lane with 10-15 items. There is a large sight that says the express lane is for customers with 5 items or less. The cashier's supervisor wants the 5-item rule enforced. What should the cashier do?
    Serve the customers anyway.
    Ask the customer to choose another lane.
    Write a sign to place in front of the register.
    Call the supervisor to enforce the rule.
    30s

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