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C3-The sea is dirty typing exercise
Quiz by Fumei Chiu
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Q.1. Which of the adaptive change is characterized by the presence of One type epithelial change into another type epithelium? Atrophy Hypertrophy Metaplasia Hyperplasia Q.2. If the myocardium is deprived of oxygen supply for 10 minutes, it will develop what type of morphological change? A. Hypertrophy B. Reversible cell injury C. Irreversible cell injury D. Hyperplasia Q.3. If in a cell, nucleus shows Pyknosis, Karyolysis, which of the followings Would apply correctly? Adaptation Reversible cell injury Irreversible cell injury Q.4 Which of the following organ has greater glycolytic capacity ? A. Spleen B. Heart (Myocardium ) C. Liver D. Brain Q.5. Free radicals are produced by all of the followings EXCEPT: A. Nitric oxide, produced by endothelial cells, macrophages B. Radiant energy C. Exogenous chemicals D. Lymphocytes Q.6. The most common cause of Hemochromatosis is: A. Excessive intake of iron B. Excessive use of blood transfusions C. Excessive Hemolysis of Red blood cells Q.7. Out of the followings, one is not characteristic of Acute inflammation: A. Vasodilation B. Fibrosis C. Permeability change D. Emigration of Leukocytes Q.8. Gap between endothelial cells is facilitated by following factors EXCEPT: A. Histamine B. Leukotriens C. Nitric oxide D. Substance P Q.9. For transmigration of leukocytes, which of the following molecules plays the part? A. P-Selectin B. Integrin C. L-Selectin D. VCAM Q.10. Which are the two considered as Opsonins ? A. IgM and C5a B. IgG and C3 C. IgA and C9 D. IgE and C4
C Consumers and customers C1 Market segmentation, targeting and positioning Learners will understand how and why B2B and B2C organisations segment the market, and how and why marketing activities are adapted according to the different segments identified. • Target market segmentation: o demographics – age, race, religion, gender, family size, ethnicity, income, education level, disability, socio-economic group i.e. socio-economic status, MOSAIC o geographic – location o psychographic – social class, attitudes, lifestyle and personality characteristics o behavioural – spending, consumption, rate of usage, loyalty status, desired benefits o B2B targeting – organisation size, scope, purpose, culture, type of product, industry type, budget holder/purchasing decision maker, budget size. C2 Consumer buying behaviour • Customer needs and wants: o functional benefits o emotional benefits o physiological benefits o luxury or necessity. • Consumer behaviour processes: o what, how much, when, why o impulse purchases o routine purchases o limited decision making o extensive decision making. C3 Customer profiles Learners will understand customer profiling within marketing practice. • External customer: a person or external organisation who buys products. • Internal customer: a person who is directly connected to the organisation, but not necessarily employed by them: o stakeholders o employees o shareholders. • Consumer: a person or business who uses the products they have bought or were bought for them. • Physical goods and intangible services. • Customer profiles: o demographics – age, gender, occupation, income, education o psychographic o behavioural – using web analytics to create user
Directions: The following sentence has been split into segments (A-C). One of them may contain an error. Identify the segment that contains a grammatical error. If you don’t find an error, mark “No Error” as your answer. 1. An organization refer to a large group of individual that is formally A B C organized for the purpose of attaining a goal. 2. Personality refers to the consistent pattern of attitudes and beliefs A B that an individual projects to the social world. C 3. Statistics are a form of mathematical analysis that uses quantified A B C models. 4. Love is a thing characterized by strong feelings of affection for A B C another arising out of companionship or admiration. 5. Nobody wants to miss the deadline for submitting their assignment. A B C