
CHAP 14 - MARKETING MIX
QuizĀ by Anita Sinha
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Keeping in view the recent trends of sales regression, Sanvi Limited has decided to offer a flat 15% discount on all its products. Identify the related functions of marketing being described in the given lines.
Within 3 years of its inception, Alpha Limited has created a very positive reputation about itself and its products in the eyes of general public by participating extensively in various social welfare programs. The social welfare activities were published in theĀ regional newspaper which created liking of the consumers and society at large. Identify the component of promotion mixing described in the given lines.
1.Ā Ā Ā Ā Ā Producer -->Wholesaler-->Retailer-->Consumer is the _______channel of distribution
Tins of Dalda is a
Ā A toothpaste tube is packed in a cardboard box. When the consumer begins to use the product the box is disposed off. This is called
Ā Hindustan Unilever sells tea under different categories like green, yellow and red labels. These labels are
Various products of LG Electronics carry āLGā.āLGā is a
The firm uses one brand name for all of its products, is called
TATA Motors may buy tyres from MRF which may buy truck from TATA motors is an example of
In types of products, āDonātĀ kill the girl childā ā Black life mattersā etc are related to
What is the main objective of place mix?
Lakshay purchased a pack of crayons for his daughter from a nearby stationery shop. he noticed that the crayons were packed in a portable transparent plastic bag. Identify the level of packaging being described inĀ theĀ aboveĀ Ā lines.
Gursimar went to a shop and expressed her desire to buy a copper water bottle only of Milton company. Identify the component related to branding being described in the above case.
Amazon and Flipkart sell goods through
Direct channels are one of the most simple and the shortest channels of distribution by which the goods are made directly available by the manufacturer to the consumers. Identify the other name given to this channel of distribution
It also sells its products through various grocery stores so that the products are made available to customers at the right place,in the right quantity and at the right time.ā Identify the element of marketing mix stated above.
Which of the following factors should betaken into account while deciding the channel of distribution?
āMaruti Udyog sells its cars through company approved retailersā. Which channel of distribution is followed by them?
Registering a trademark gives to the users
Under which of the following situations is a company not likely to fix a lower price for its product?
Secondary packaging is done to
Which statement is not related to product?
The term āPublicityā refers to
At zero level, channel of distribution, there is no middlemen.
A firm or company whose volume of output islarge should use direct selling method.
Tele-marketers follow one-level channel ofĀ distribution.
Bulky and heavy products need to be distributed through shorter channel of distribution.
Technically complex products use longer channel of distribution.
Product is the most visible component of the marketing mix.
Goods are intangible items that are either consumed directly or used in the production of other goods.
A good trademark should be short and simple so that people can easily remember it.
Packaging involves marketing and selling of products.
Publicity is always under the control of the company.
Assertion ā Maggie noodles extended this brand name to introduce many of its new products such as Tomato Ketchup, soup etc.
Reason ā Branding helps in advertising and display programmes.
Assertion - Utility and Demand affect the price of a product
Reason ā Utility provided by the product and the intensity of demand of the buyer sets the upper limit of price.
Ā
Assertion ā Advertising in personal form of communication.
Reason - Advertising creates monologue and not a dialogue.
Assertion -WarehousingĀ creates time utility for the products
Reason-It bridges the time gap between the production and consumption of goods.
SelectĀ Ā theĀ Ā oddĀ Ā oneĀ out
Find the odd one out
find odd one out