Marketing communication is the collection of all elements of a firm’s ­­­­­­­____________ that facilitate exchange by establishing shared meaning with the firm’s customers.

Promotion management is a coordination of ________________ elements in setting objectives, establishing budgets, designing programs, evaluating performance, and taking corrective action.

Brand is a name, term, sign, symbol, or design intended to ________ the goods and services of one seller or groups of sellers and _________ them from those of competition.

Integrated Marketing Communication is the coordination ofthe ­­_________ elements with each other and with other elements of thebrand’s _________ such that all elements speak one voice. 

_________ is identify the bases to segment the market.

Below are the segmentation bases of a market, EXCEPT:

Psychographics segmentation describe aspects of consumers’ psychological make-ups and lifestyles as they relate to buying behavior in a particular product category, EXCEPT:

___________ psychographic segments is mature, satisfied, comfortable and reflective; value order, knowledge, and responsibility, and motivated by ideals.

___________ psychographic segments is motivated by the desire for achievement have goal-oriented lifestyles and a deep commitment to career and family.

___________ psychographic segments is trendy and fun loving, motivated by achievement out of concern about the opinions and approval of others.

___________ psychographic segments is Live narrowly-focused lives with few resources with which to cope, often believe the world is changing too quickly, are comfortable with the familiar, and are primarily concerned with safety and security

Consumers who reside within geographic clusters such as zip codes or neighbourhoods and also share demographic and lifestyle similarities is called as:

Positioning communicates that the brand’s benefits are capable of solving consumers’ consumption-related problems is ____________.

Positioning promotes brand’s extraordinary sensory value, or rich potential for cognitive stimulation is ___________

Attribute positioning is characterized into: